OPPO Outpaces vivo for Six Consecutive Weeks: Intensifying Competition Among Top Smartphone Brands!

OPPO Outpaces vivo for Six Consecutive Weeks: Intensifying Competition Among Top Smartphone Brands!The smartphone market is increasingly cutthroat, yet the dominance of top brands is becoming even more pronounced. In the domestic Chinese market, the top three brands often account for over 50% of the market share

OPPO Outpaces vivo for Six Consecutive Weeks: Intensifying Competition Among Top Smartphone Brands!

The smartphone market is increasingly cutthroat, yet the dominance of top brands is becoming even more pronounced. In the domestic Chinese market, the top three brands often account for over 50% of the market share. Currently, Huawei, Xiaomi, and vivo hold the top three positions. According to industry insider "RD Observation's" data for week 10 of 2025, these three brands collectively commanded a staggering 52.3% market share, leaving the remaining brands far behind.

A closer examination of the data reveals an interesting detail: vivo (excluding iQOO) held a 10.9% market share, while OPPO (excluding OnePlus) achieved 11.5%. This signifies that OPPO's main brand has outsold vivo's main brand for six consecutive weeks a concerning trend for vivo. Given that both vivo and OPPO primarily rely on offline sales channels, this phenomenon warrants deeper analysis.

While vivo's overall market share remains higher than OPPO's, this is largely attributed to the strong performance of its sub-brand, iQOO. iQOO has evolved into an independent brand, currently ranking seventh in the domestic market with a market share slightly below 5% this week, having previously hovered around 5%. Surveys indicate positive online reputation for iQOO, with offline user acceptance steadily improving, suggesting significant future potential.

In contrast, OPPO's sub-brand, OnePlus, has underperformed. iQOO's market share is almost double that of OnePlus, explaining why OPPO's overall ranking lags behind vivo. Therefore, improving OnePlus's sales should be a key focus for OPPO going forward.

April promises to be a battleground for OPPO and vivo. The launch of the MediaTek Dimensity 9400+ chipset will trigger the release of new models from both companies. With overlapping product positioning in some areas, this will serve as a crucial test of brand influence and consumer preference.

This escalating competition reflects the rapid development of the smartphone market and evolving consumer needs. While the market share of leading brands is stable, they face intense competition from other brands, particularly their sub-brands. vivo has successfully solidified its market position with iQOO, but OPPO needs to further enhance OnePlus's market performance to secure its own standing.

The significant lead held by Huawei, Xiaomi, and vivo also highlights the high market concentration in China's smartphone industry. This presents a significant challenge for other manufacturers aiming to break into the top three. They need comprehensive improvements in product innovation, brand building, and channel expansion to stand out in this fiercely competitive environment.

The competition between OPPO and vivo is largely centered on strategic maneuvering between their main and sub-brands. vivo successfully established iQOO as an independent brand, achieving a respectable market share. This provides a valuable lesson for other manufacturers: leveraging sub-brands to expand market reach, segment the market, and ultimately enhance overall competitiveness.

Conversely, despite its main brand recently outperforming vivo, OPPO's overall ranking lags due to OnePlus's underperformance. OPPO needs to develop strategies to boost OnePlus's sales, potentially involving product repositioning, optimized marketing campaigns, and expanded distribution channels. This requires in-depth market analysis and strategic adjustments based on market dynamics.

In summary, the competitive landscape of the Chinese smartphone market is complex and dynamic. While leading brands hold a dominant market share, competition remains fierce. The rivalry between OPPO and vivo, along with the rise of other players, will further shape the future of the Chinese smartphone market. This is a market full of both opportunities and challenges. Only companies that continuously innovate and adapt to market changes will ultimately succeed. Consumers will benefit from a wider selection of better products. OPPO's main brand surpassing vivo for six consecutive weeks signals an even more exciting competitive future, warranting continued observation. April might prove to be a pivotal month, determining the trajectory of both companies.

Based on week 10 of 2025 data, OPPO's main brand surpassing vivo's is a noteworthy market development. Although vivo maintains its overall lead thanks to iQOO, OPPO's progress is undeniable. This highlights the intense competition and delicate balance among leading brands.

Looking ahead, we can anticipate further innovation from OPPO and vivo in product, branding, and marketing strategies, as they strive to increase their market share in the face of intense competition. The movements of other brands are also worth watching; they could be the key force to disrupt the current market landscape. The smartphone market's competition is far from over; this is just a new beginning.