China's Smartphone Market Share in Week 11 (March 10-16), 2025: Huawei's Strong Comeback, Xiaomi and Vivo Close Behind, Apple Slides

China's Smartphone Market Share in Week 11 (March 10-16), 2025: Huawei's Strong Comeback, Xiaomi and Vivo Close Behind, Apple SlidesCompetition in China's smartphone market remained fierce in 2025, with significant fluctuations in rankings among major manufacturers. Consumers, however, benefited from upgraded specifications and improved user experiences

China's Smartphone Market Share in Week 11 (March 10-16), 2025: Huawei's Strong Comeback, Xiaomi and Vivo Close Behind, Apple Slides

Competition in China's smartphone market remained fierce in 2025, with significant fluctuations in rankings among major manufacturers. Consumers, however, benefited from upgraded specifications and improved user experiences. Data from the second week of March (W11, March 10-16) shows a 9% year-on-year decline in overall market size, but intensified competition among leading brands. February's domestic smartphone market rankings have also been released, and this article will analyze the rankings and their underlying causes.

Data shows Huawei reclaiming the top spot with an 18.1% market share, followed closely by Xiaomi and Vivo, while Apple dropped to fourth place. This ranking reflects the dynamic short-term shifts in the market. Huawei's W11 top ranking is not accidental; its market share was 16% in 2024, rose to second place in February 2025, and further climbed to first in W11.

Huawei's growth is primarily attributed to its multi-pronged product strategy:

• Continued High-End Push: The Mate70 and Pura70 series, leveraging Kirin chips and the HarmonyOS ecosystem synergy, maintained strong competitiveness in the >$600 price segment.

• Mid-Range "Value-for-Money" Breakthrough: The Nova series, through price reductions and feature upgrades (e.g., two-way BeiDou satellite messaging, infrared remote control), successfully captured the mid-range market, consistently ranking among the top three in sales for multiple weeks.

• Folding Screen Technology Leadership: The launch of the MateXT tri-folding smartphone further solidified Huawei's technological leadership in the high-end market.

• Full Product Line Coverage: Beyond high-end flagships, Huawei launched new models like the Enjoy series and PuraX, and offered different versions such as the Mate70 Pro Enjoy Edition, Mate70 Pro+, and RSR, meeting diverse market demands, increasing market impact, and enhancing user experience.

• Continuous Rollout of HarmonyOS 5: The gradual rollout of HarmonyOS 5 will provide sustained momentum for Huawei's future development and consolidate its market share.

Vivo, which led the market in 2024 with a 17.38% share (including its iQOO sub-brand), remained in first place in February 2025 but slipped to third in W11. The iQOO Neo10 series, featuring the Dimensity 9400 chip and 120W fast charging, was a sales driver, but a new product gap during W11 likely contributed to the temporary share decline. Vivo plans to launch new phones in April, including the Vivo X200S, Vivo X200 Ultra, and iQOO Z10 series, which are expected to significantly boost its market share.

Xiaomi secured second place with a 17.5% market share, closely tied to its "high-end breakthrough + mid-to-low-end consolidation" dual-track strategy:

• High-End Progress: The Xiaomi 15 Pro series saw a 17% year-on-year increase in first-day sales, establishing a foothold in the 4000-6000 yuan price segment.

• REDMI's Value-for-Money Moat: The K80 and Turbo series, through hardware upgrades and price reductions, continue to attract mainstream consumers.

• Future Product Pipeline: The upcoming Xiaomi 15S Pro, rumored to feature a self-developed chip, is expected to further boost its popularity; the Redmi Turbo 4 Pro and Xiaomi Civi 5 Pro are also slated for release, providing strong support for Xiaomi's market share growth.

Apple's market share fell from 15.10% in 2024 to 14.4% in W11. Although the iPhone 16 series achieved impressive first-week sales, subsequent growth faltered, possibly due to intensified competition from domestic high-end models and a slower pace of innovation from Apple.

OPPO held a 13.8% market share (including OnePlus at 2.2%), Honor at 12.8%, Huawei Select at 1.8%, and realme at 1.0%.

This ranking clearly demonstrates consumer recognition of different brands and reveals the competitive landscape of current major smartphone brands. Only companies that deeply understand the needs of the local market and actively embrace technological advancements will maintain competitiveness in this protracted battle.

Huawei's resurgence demonstrates the importance of technological independence and ecosystem synergy, while Vivo and Xiaomi's stable performance highlights the value of full price-band coverage and efficient competitive strategies. This ranking data provides a deep insight into the competitive landscape of China's smartphone market in 2025 and offers important guidance for manufacturers' future strategic adjustments.