Meizu 22 Series: The Dawn of the "AIDevice" Era?

Meizu 22 Series: The Dawn of the "AIDevice" Era?In recent years, AI technology has profoundly reshaped the global smartphone market and user experience. While some users believe AI enhancements haven't significantly altered daily usage, for manufacturers, AI remains a crucial selling point

Meizu 22 Series: The Dawn of the "AIDevice" Era?

In recent years, AI technology has profoundly reshaped the global smartphone market and user experience. While some users believe AI enhancements haven't significantly altered daily usage, for manufacturers, AI remains a crucial selling point. With advancements in hardware processing power and AI algorithm optimization, the advantages of AI in everyday use are becoming increasingly apparent. Amidst intensifying competition in the high-end market, Xingji Meizu is making a strong comeback with the Meizu 22 series, using a "small-screen flagship" approach to attempt a restructuring of user interaction with smart devices through a closed-loop AI ecosystem.

Officially designated as a "flagship AIDevice," the Meizu 22 series embodies Meizu's ambition in exploring cutting-edge technology. Speculation about its release date had previously been rife, with many rumors suggesting a summer launch, but the exact timing remained uncertain. However, Xingji Meizu CEO Su Jing finally confirmed that the Meizu 22 series will launch in July this year, and can simultaneously be referred to as both a phone and an AIDevice. This news has been corroborated by bloggers, lending it high credibility.

The core competitive advantage of the Meizu 22 series lies in its "AIDevice" positioning. The FlymeAIOS 2.0 system deeply integrates AI capabilities, employing an open architecture that dynamically calls upon third-party large language models such as Tongyi Qianwen, Wenxin Yiyan, and DeepSeek, selecting the optimal solution for different scenarios. When processing complex instructions, the system automatically breaks down tasks and allocates them to different models, resulting in a more natural interactive response. Furthermore, a newly added dedicated AI button allows one-touch activation of the voice assistant or scene mode switching, simplifying user operation.

Beyond basic AI functions, the Meizu 22 series boasts more advanced AI support, such as "emotion recognition," which optimizes the interactive experience based on voice and facial expressions. Critically, AI functionality will serve as a bridge connecting the phone, in-car systems (FlymeAuto), and smart glasses (StarV series). For example, users can use the phone's AI to predict their route in the car and synchronize it to the in-car system, or receive real-time navigation information through smart glasses. Currently, FlymeAuto is integrated into 22 car models from Geely and Lynk & Co, with over 600,000 users, demonstrating significant potential for ecosystem expansion.

Xingji Meizu's 2025 goals extend far beyond smartphones; it has previously showcased AIoT products including smart glasses, watches, and in-car systems, aiming to build a closed-loop ecosystem encompassing "phone-car-glasses" synergy. The Meizu 22 series, as the core gateway, will leverage the cross-device collaboration capabilities of FlymeAIOS to provide users with a seamlessly connected smart life experience.

In terms of design, the Meizu 22 series continues the brand's consistent minimalist aesthetic but with breakthroughs in detail. Reports suggest that the series will reintroduce a white panel design, coupled with ultra-narrow bezels, offering 6.55-inch and 6.8-inch screen sizes to cater to diverse user preferences. The standard version is positioned as a "lightweight, thin, small-screen flagship" featuring a Samsung AMOLED straight screen; the Pro version employs a BOE 2K OLED screen with LTPO dynamic refresh rate. The iconic vertically arranged camera module is retained, but the lens size is increased, and a possible "octagonal ring" design element may be introduced to enhance recognition.

Performance-wise, the entire Meizu 22 series is equipped with the Qualcomm Snapdragon 8 Gen 2 processor, supporting LPDDR5X and UFS 4.0, ensuring smooth operation and energy efficiency under high load. Battery life is also a highlight: the standard version features a 5500mAh battery + 80W fast charging, while the Pro version is upgraded to a 6000mAh battery with the same fast charging power. Furthermore, full-function NFC, infrared remote control, dual speakers, an X-axis linear motor, and IP68/69 dust and water resistance are all included.

The final pricing of the Meizu 22 series will be crucial. Although imaging capabilities may still be a weakness, this could also be a source of price competitiveness. While competitors engage in fierce competition in specifications and imaging, the Meizu 22 series has chosen a differentiated path: reconstructing the human-computer relationship with AI and breaking down device boundaries with its ecosystem. If Meizu can deliver on its promise of "technological equality," truly bringing AI capabilities to the mass market, then as Xingji Meizu claims, 2025 could become the "AIDevice year," with Meizu at the forefront of this transformation.

The launch of the Meizu 22 series is highly anticipated, but whether it can successfully lead a new era of AI-powered smart devices remains to be seen. The success of its differentiated AI ecosystem strategy is also a key industry focus. This not only concerns Meizu's future but also the direction of the entire smartphone industry. Ultimately, market feedback will be the ultimate judge of its success. The actual user experience and acceptance of AI functionality will determine the true arrival of the AI smartphone era. The success or failure of the Meizu 22 series will provide valuable experience and lessons for other manufacturers. This will be a market full of challenges and opportunities, and the Meizu 22 series is undoubtedly a significant player, whose performance deserves our close attention and anticipation. Its success or failure will profoundly influence the future evolution of smartphones. Therefore, the market performance of the Meizu 22 series is not just about Meizu itself, but also about the development direction of the entire industry. We wait with bated breath to see whether it can become a banner leading the AI smart device era. Ultimately, it all boils down to the product's final performance, price, and user experience. Whether or not users accept it will be the ultimate measure of the Meizu 22 series' success. This will be an ongoing test, a process full of challenges and opportunities.