Domestic Smartphone Activation Ranking, Week 13, 2023: Huawei and Xiaomi Continue to Lead, Vivo Close Behind

Domestic Smartphone Activation Ranking, Week 13, 2023: Huawei and Xiaomi Continue to Lead, Vivo Close BehindThe domestic Chinese smartphone market didn't pause during the Qingming Festival long weekend. Data for Week 13 (March 24th-30th, 2023) on smartphone activations has been released

Domestic Smartphone Activation Ranking, Week 13, 2023: Huawei and Xiaomi Continue to Lead, Vivo Close Behind

The domestic Chinese smartphone market didn't pause during the Qingming Festival long weekend. Data for Week 13 (March 24th-30th, 2023) on smartphone activations has been released. According to industry data provider RD Observation, the market share competition remained largely unchanged from the previous week, with Huawei, Xiaomi, and Vivo holding the top three positions, demonstrating strong market competitiveness.

Huawei secured the top spot with an 18.0% market share, maintaining its leading position for several consecutive weeks. Its strong brand influence and technological capabilities have given it a significant advantage in the intense market competition. Notably, the gap between Huawei and second-placed Xiaomi remained within one percentage point. Xiaomi held a 17.2% market share, trailing Huawei by only 0.8 percentage points. This indicates fierce competition between Huawei and Xiaomi in both the high-end and low-to-mid-range markets, with both manufacturers continuously launching new products and technologies to compete for market share.

Xiaomi's solid second-place position, maintained for several weeks, reflects its strong brand appeal and product competitiveness. While trailing Huawei, Xiaomi significantly outpaced third-placed Vivo by more than one percentage point, showcasing its advantageous position in the market.

Vivo secured third place with a 16.1% market share. The performance of its sub-brands, Vivo and iQOO, is noteworthy. The main Vivo brand contributed 12.2% market share, while iQOO contributed 3.9%. Compared to the previous week, iQOO's market share declined, falling below 4.0%, possibly due to its product strategy and market competition. Despite this, Vivo's overall market share remained stable, and it had briefly held the top spot in February, demonstrating its considerable strength and potential. Future new Vivo phone launches are expected to further boost its market share and potentially challenge for the top position again.

OPPO ranked fourth with a market share of 14.2%, with its main brand contributing 12.1% and OnePlus contributing 2.1%. OPPO's market share is close to Apple's, placing both in the second tier and creating intense competition. Apple held fifth place with a 14.0% market share, maintaining a stable position in the domestic market thanks to its strong brand appeal and high-end market positioning. Honor took sixth place with 13.0%, belonging to the third tier. Huawei Smart Selection and Realme held seventh and eighth place respectively with 1.9% and 1.1% market share, falling into the fourth tier.

Overall, the combined market share of Huawei, Xiaomi, and Vivo has exceeded 50% for several consecutive weeks, solidifying their leading position in the first tier of the domestic smartphone market. These three manufacturers demonstrate strong capabilities in product strategy, marketing, and brand building, continuously leading technological and trendsetting in the domestic smartphone market.

OPPO and Apple follow closely, both with market shares around 14%, occupying the second tier. Both manufacturers have distinct characteristics in product positioning and technological research and development, constantly seeking breakthroughs in the market. Honor, with a 13% market share, is in the third tier, showing a significant gap with OPPO and Apple. It needs to further enhance its competitiveness to gain a more advantageous position in the fierce market.

Other manufacturers are in the fourth tier with relatively small market shares. These manufacturers face significant challenges in product innovation, brand building, and market promotion. How they stand out in fierce market competition is a crucial issue they need to address.

In conclusion, the competitive landscape of the domestic Chinese smartphone market in Week 13 of 2023 remained relatively stable. Huawei, Xiaomi, and Vivo continue to lead, followed by OPPO and Apple. Honor occupies the third tier, while other manufacturers hold smaller market shares. Future competition will intensify, presenting greater challenges and opportunities. Whether OPPO and Honor can catch up and whether Huawei and Xiaomi can maintain their leading positions are key areas of market focus. The competitive landscape will continue to evolve with emerging technologies and changing consumer demand. The final market outcome remains to be seen. Huawei, Xiaomi, and Vivo will undoubtedly continue to dominate the direction of the Chinese smartphone market for a considerable period. Their competition will be a major driving force for progress in the Chinese mobile phone industry. Other manufacturers need to innovate more aggressively and find their own advantages and breakthroughs to survive and thrive. This will be a major focus of the future Chinese smartphone market. Continuing to monitor market dynamics will help us better understand the future development trends of the Chinese smartphone market.