China Smartphone Market Share in Week 13, 2025: Huawei Returns to the Top, Market Landscape Undergoes Dramatic Changes

China Smartphone Market Share in Week 13, 2025: Huawei Returns to the Top, Market Landscape Undergoes Dramatic ChangesDriven by the gradual recovery of the supply chain, accelerated technological innovation, and subtle changes in consumer demand, the competitive landscape among leading brands in the Chinese smartphone market experienced significant fluctuations in 2025. In particular, after the release of numerous new devices, a new round of reshuffling has begun, and the user experience has become more diverse

China Smartphone Market Share in Week 13, 2025: Huawei Returns to the Top, Market Landscape Undergoes Dramatic Changes

Driven by the gradual recovery of the supply chain, accelerated technological innovation, and subtle changes in consumer demand, the competitive landscape among leading brands in the Chinese smartphone market experienced significant fluctuations in 2025. In particular, after the release of numerous new devices, a new round of reshuffling has begun, and the user experience has become more diverse. To judge who is stronger and who is weaker, specific data is undoubtedly the most powerful proof. The ranking of domestic mobile phone market share in Week 13 (March 24th-March 30th) of 2025 is particularly noteworthy due to its substantial changes.

Huawei has returned to the top spot with an 18% share, becoming the market leader. Xiaomi followed closely, taking second place. Traditional giants such as OPPO and vivo, on the other hand, face growth pressures, a phenomenon that indicates the development of the smartphone market is full of uncertainty.

Overall Market Landscape

According to the data from Week 13, 2025, Huawei (including its smart selection brand) led the pack with an impressive 18% market share, taking the top spot. Xiaomi followed closely with 17.2%, ranking second. vivo (including iQOO), OPPO (including OnePlus), Apple, and Honor ranked third to sixth, respectively.

Notably, compared to the same period in 2024, the market landscape has undergone a revolutionary change:

Huawei: Surged from sixth place last year to the top spot, achieving a stunning comeback.

Xiaomi: Climbed from fourth to second place, also performing exceptionally well.

OPPO (Group): Fell from last year's champion to fourth place, facing severe challenges.

Honor: Dropped from second to sixth place, with its market position impacted.

Apple: Remained stable in fifth place with a 14% share, becoming the only brand in the high-end market not significantly impacted.

This series of changes reflects two major trends:

Technological breakthroughs by domestic leading brands are showing initial results: Investment in research and development by brands such as Huawei is beginning to translate into market advantages.

Consumers' dual demand for cost-effectiveness and high-end experiences is reshaping the market: Users are no longer solely focused on price but also pay more attention to product quality and experience.

Huawei's Strong Comeback

Huawei's strong comeback is undoubtedly the biggest highlight of the 2025 smartphone market. Since achieving a breakthrough in self-developed 5G chips in 2023, Huawei has gradually restored production capacity in 2024. Through the Mate70 series and Pura70 series, Huawei achieved rapid growth in market share. At the same time, the Nova series and Enjoy series are also gradually gaining momentum, further consolidating Huawei's market position.

Huawei's success is attributed to the following factors:

Supply chain autonomy: Increased production capacity of Kirin chips eliminated dependence on overseas supply chains, ensuring product supply.

HarmonyOS ecosystem synergy: Cross-device interconnection between mobile phones, automobiles, and smart homes enhanced user stickiness and improved the user experience.

Channel integration: Effective integration of online and offline channels improved product coverage and sales efficiency.

Xiaomi's Steady Growth

Xiaomi achieved a historical high with a 17.2% market share. Its success stems from its in-depth cultivation of the high-end market and the AIoT ecosystem. The outstanding performance of the Xiaomi 15 series, as well as the launch of the Ultra version, demonstrated Xiaomi's strength in the high-end market. At the same time, the linkage between mobile phones, smart home appliances, and automobiles (Xiaomi SU7) enhanced brand value and brought a more convenient and intelligent life experience to users.

In addition, the optimization of the Xiaomi HyperOS system has also earned Xiaomi mobile phones a good reputation. Users recognized the fluency, stability, and ease of use of the HyperOS, which further enhanced the competitiveness of Xiaomi mobile phones.

It remains to be seen whether Xiaomi will bring more surprises in the future. But at least at this stage, Xiaomi's brand influence has been greatly improved.

vivo's Steady Progress

vivo's market share reached 16.1% (including iQOO's 3.9%), demonstrating steady performance. Although not as aggressive as in previous months, it still maintained a high market share. According to market news, vivo will launch several new models in the near future, including derivatives of the iQOO Neo10 series, the vivo X200S series, the vivo X200 Ultra, and the iQOO Z10 series, which are expected to set off a new wave in the market.

vivo has consistently performed well in the offline mobile phone market. A strong offline channel network provides a solid sales foundation for vivo, which helps drive sales of new devices.

Apple's Persistence and Challenges

Apple remained stable in fifth place with a 14% share. The iPhone 17 series maintained high-end user loyalty through AI image optimization and modular design. However, Apple's lack of growth also exposed its innovation bottleneck. The iOS ecosystem advantages are gradually being caught up by HarmonyOS and HyperOS, and hardware differentiation is also gradually shrinking.

Faced with an increasingly competitive market, Apple needs to continuously innovate to maintain its leading position in the high-end market.

Strategic Adjustments by OPPO and Honor

The OPPO (including OnePlus) share fell from its leading position in 2024 to 14.2%, mainly due to factors such as chip strategy adjustments, inventory pressure, and the ambiguous positioning of sub-brands. Honor's market share fell to 13.0%, facing fierce competition from its competitors.

OPPO and Honor both need to adjust their new strategies to regain user recognition.

Market Implications

In summary, the ranking of China's smartphone market share in Week 13, 2025, reflects the following implications:

Autonomous technology is key: Huawei's return proves the feasibility of the independent technology route. Insisting on independent research and development and mastering core technologies are essential to remain invincible in the fierce market competition.

Ecosystem construction is the trend: Xiaomi's comeback demonstrates the strategic value of ecosystem expansion. By building a complete ecosystem and connecting mobile phones with other smart devices, user experience can be improved and user stickiness enhanced.

Strategic adjustment is necessary: The temporary setbacks of brands such as OPPO and Honor sound a warning bell for strategic adjustments in the industry. Companies need to adjust their strategies in a timely manner based on market changes to adapt to the new competitive environment.

Market competition is both brutal and full of opportunities. Only by constantly innovating and adapting to market changes can companies stand out in the fierce competition.

Everyone may have different opinions on the China smartphone market share list for Week 13, 2025.