Small Screen, Flat Display Flagship Returns: Huawei Mate 80 Series Could Set a New Trend

Small Screen, Flat Display Flagship Returns: Huawei Mate 80 Series Could Set a New TrendIn the past decade of rapid smartphone development, "larger screens" have been an undeniable mainstream trend, and curved screen designs have also been highly sought after, enjoying immense popularity. From the "phablet" era initiated by the iPhone 6 Plus to the 6

Small Screen, Flat Display Flagship Returns: Huawei Mate 80 Series Could Set a New Trend

In the past decade of rapid smartphone development, "larger screens" have been an undeniable mainstream trend, and curved screen designs have also been highly sought after, enjoying immense popularity. From the "phablet" era initiated by the iPhone 6 Plus to the 6.8-inch giant-screen flagships in the Android camp, consumers seem to have been swept up in a "screen arms race."

However, with the segmentation of user needs and technological advancements, a quiet design revolution is taking placethe return of small-sized, flat-display flagships is becoming a new strategic high ground in the industry. The market impact of models like Xiaomi 15, vivo X200s, and OPPO Find X8 Ultra is attracting more manufacturers to join this trend.

Among them, Huawei is rumored to be joining the fray with the Mate 80 series, launching dual-version small, flat-display flagships with 6.3-inch and 6.5-inch screens. This not only signifies a full commitment from mainstream manufacturers but also reflects a profound shift in the design logic of smartphones.

Previously, reports indicated that Huawei would make significant adjustments to the screen form factor design in the Mate 80 series, which is expected to be released in the second half of 2024. For example, the standard version may continue the flat display design of the Mate 70, while the Pro version may abandon the depth-equal quad-curved screen that has been used for generations, adopting a flat display solution for the first time. If a small screen design is indeed adopted, the screen size may offer two options: 6.3 inches (targeting the iPhone Pro series) and 6.5 inches, improving the hand feel through a more compact body design.

However, in my opinion, it is highly likely that the standard version will adopt a small, flat display design, while the Pro version will also adopt a flat display design, with the latter also expected to feature a new generation of 3D structured light modules. Simply put, it will achieve more accurate facial recognition in a flat screen form factor, and the screen packaging process will be upgraded, significantly reducing the width of the bezels on all four sides, breaking the inherent perception of "flat screen = large black borders."

However, the Pro+ and Ultimate Design versions will continue to retain curved screens, forming a market strategy of "flat screens for volume, curved screens for premium pricing," catering to the needs of different consumer groups. Behind this adjustment is Huawei's accurate grasp of market trends, which also means that Huawei fans may need to make different decisions when choosing a new phone.

The return of flat and small screen designs is by no means a simple "retro trend," but rather the result of multiple factors working together in the mobile phone market.

On the one hand, the width of a 6.3-inch flat-screen mobile phone is usually controlled within 70mm, making it more suitable for one-handed operation. On the other hand, the flat screen completely eliminates the edge image distortion problem of curved screens, making it more attractive to professional users such as designers and video creators.

In addition, the tempered film has 100% adhesion, reducing maintenance costs, and the popularization of COP packaging technology allows the screen driver circuit to be directly bent to the back, enabling flat screens to also achieve ultra-narrow chins. Furthermore, while maintaining the tough lines of the flat screen, mobile phone manufacturers can also improve the comfort of the grip through micro-arc processing, ensuring a good feel even with a flat screen.

The key is that when curved screens become a "standard" for high-end phones, their identification value gradually diminishes. The return of flat screens is both an exploration of niche markets and a strategic choice to establish new product memory points.

More importantly, if the Huawei Mate 80 series does adopt a small, flat screen design, the product's own capabilities should be further upgraded. In particular, the core configuration, including the Kirin 9030 processor, should be better at controlling power consumption, so that it can create a small screen flagship.

After all, the heat dissipation area of small-screen models is very small. If the power consumption of the chip is not properly controlled, it will naturally be very unfriendly to consumers' daily use experience. Moreover, the current native HarmonyOS system is excellent in terms of functionality and has very good optimization in terms of daily use fluency, so it is expected to bring good performance to the new phone.

What's more, the small-screen design may not only be applied to the Mate series, but may also be applied to the Nova series in the future, which are all things that consumers can look forward to. In addition, there have been reports that Huawei mobile phones are testing active heat dissipation technology, which also means that future performance experience will become more aggressive.

Therefore, it can be seen that Huawei's current strategy is ostensibly a return to small screens, but essentially a sublimation of user experience, which will naturally attract high attention.

In conclusion, design is not just about appearance, but also about how things work. Perhaps the next revolution in the mobile phone industry is starting from this return to designs that fit the palm of the hand.

So the question is, are you looking forward to the Huawei Mate 80 series? Welcome to discuss together.

More Detailed Content:

Small Screen, Flat Display: A Profound Shift in Smartphone Design

The development of smartphones is a chapter of continuous exploration and evolution. In the past decade, "larger screens" have almost become the golden rule of mobile phone design, and curved screens have been regarded as a symbol of high-end and trendiness. However, times are changing, and so are consumer needs. After years of "screen arms race," a new design trend is quietly emergingthe return of small-sized, flat-display flagships.

"Big" is Not the Only Thing: Diversification of User Needs

Once upon a time, bigger screens were considered a better experience. Larger screens mean a wider view, a more immersive gaming experience, and more convenient video viewing. However, as time goes on, consumers gradually realize that the size of the phone is not necessarily better the bigger it is.

For many people, the convenience of one-handed operation is far more important than a larger screen. Small-sized phones are easier to hold, easier to put in your pocket, and more suitable for use in crowded public places. In addition, for some professional users, the edge image distortion problem of curved screens has always been a pain point. The flat screen can provide more accurate color reproduction and clearer image display, making it more suitable for design, drawing and video editing.

Technological Progress: Empowering Small Screen, Flat Display

The return of small-screen, flat displays is inseparable from technological progress. With the popularization of COP packaging technology, flat-screen mobile phones can also achieve ultra-narrow bezels, thereby providing a larger screen-to-body ratio in a smaller body size. In addition, the application of technologies such as micro-arc processing has also significantly improved the grip of flat-screen mobile phones.

More importantly, with the continuous optimization of hardware and software, small-screen mobile phones can fully meet the daily needs of users in terms of performance. Whether it is playing games, watching videos or processing documents, small-screen flagships can provide a smooth and stable experience.

Manufacturer Strategy: Market Segmentation and Brand Reshaping

In the fiercely competitive smartphone market, manufacturers need to constantly look for new breakthroughs. The return of small-screen, flat displays is a precise excavation of niche markets by manufacturers. By launching small-screen flagships, manufacturers can meet the needs of users who have higher requirements for one-handed operation, and can also attract professional users who have special preferences for the display effect of flat screens.

In addition, the return of small-screen, flat displays is also an opportunity for manufacturers to reshape their brand image. After curved screens become a "standard" for high-end phones, their identification value gradually diminishes. The return of the flat screen can help manufacturers establish new product memory points, thereby leaving a deeper impression on consumers.

Huawei Mate 80: May Become an Industry Benchmark

As the leader of China's smartphone industry, Huawei's actions are always attracting attention. It is rumored that Huawei will launch a small-screen, flat display flagship in the Mate 80 series, which undoubtedly brought a huge shock to the entire industry.

If Huawei really launches a small-screen, flat display Mate 80, then it will not only be a product, but may also become a new benchmark for industry development. Huawei's advantages in technology research and development and brand influence will help promote the popularization of small-screen, flat display mobile phones and lead the entire industry towards a more diversified direction.

The Future of Small Screen, Flat Display: The Sublimation of User Experience

The return of small-screen, flat displays is not just a change in design, but a sublimation of user experience. A more comfortable grip, more convenient one-handed operation, more accurate display effects, and more personalized choices will allow users to feel more fun and convenience in the process of using mobile phones.

Of course, small-screen, flat display mobile phones also face some challenges. For example, how