Huailai Rural Commercial Bank is fully committed to promoting digital RMB

Wang Jiawei

In order to implement the requirements of management departments at all levels for promoting digital RMB, Hebei Huailai Rural Commercial Bank has launched multi-channel digital RMB promotion activities to increase the recognition, influence, and utilization rate of digital RMB in society, and help integrate digital RMB into people's lives. During the event, a total of over 2000 promotional leaflets were distributed and over 877 digital RMB households were opened.

On the one hand, the bank fully utilizes the advantages of its branches by playing digital RMB promotional videos and digital RMB anti fraud promotional videos within the branches, distributing RMB promotional leaflets to customers, explaining the concept, usage methods, and application scenarios of digital RMB, explaining the differences and advantages between digital RMB and third-party payment, sharing specific operating procedures, downloading digital RMB apps for customers in need, and guiding them to open and use them. On the other hand, actively carry out online publicity, organize employees to use WeChat official account and video number to forward digital RMB related knowledge, and promote digital RMB APP in due time by promoting products such as aggregate payment, mobile banking and social security card.

At the same time, various branches of the bank have conducted in-depth stock aggregation of payment and receipt code merchants, promoting digital RMB to merchants, and achieving the goal of visiting, marketing, and teaching each household. Taking advantage of the excellent opportunity to exchange, activate, and issue third-generation social security cards for residents in the community under their jurisdiction, we actively guide on-site residents to download, install, and register digital RMB, experience the convenience and speed of digital RMB, and explain in detail the knowledge about digital RMB to residents who come to inquire. We patiently answer relevant questions and have received unanimous praise from community residents.