AIGC Innovation Society Salon | CEO Gold of Yiqixiu: A Large Number of Opportunities in the AIGC Era Will Be Born in the Application Layer

Recently, NetEase Technology's "AIGC Innovation Society" salon event was officially held, with the theme of "AIGC Reshaping Content Productivity", bringing together well-known entrepreneurs, investors, and securities analysts. Among them, CEO Jin of Yiqixiu brought a live sharing with the theme of "When AIGC Encounters Digital Self Marketing", and the on-site response was enthusiastic

Recently, NetEase Technology's "AIGC Innovation Society" salon event was officially held, with the theme of "AIGC Reshaping Content Productivity", bringing together well-known entrepreneurs, investors, and securities analysts. Among them, CEO Jin of Yiqixiu brought a live sharing with the theme of "When AIGC Encounters Digital Self Marketing", and the on-site response was enthusiastic.

Jin Jin mentioned that since the launch of ChatGPT, countless people have called to tell him that the opportunity has come. In such an environment, as someone dedicated to helping enterprises achieve digital self marketing, he has been thinking about how to upgrade products.

Yiqixiu is a digital marketing technology company based on content creative design in China. It is also a product that covers creative design tools such as H5, posters, long pages, forms, interactions, videos, etc. Since 2014, it has been helping users improve productivity and achieve self marketing. How will they respond to the AI wave? What are the opportunities for the digital marketing content generation industry under the support of AI?

He believes that digital self marketing is evolving towards lower costs, more communication channels, and lower production barriers. Based on this, there are two important trends in corporate marketing, namely "self-service" and "self built". Self built refers to the establishment of a digital marketing system or platform by an enterprise, which is managed and operated by its own team. Self service refers to the use of third-party digital marketing services or platforms by enterprises to create and manage digital marketing activities with simple operations.

The choice between self built and self-service depends on the cost and scale of the enterprise. Large enterprises can build their own digital marketing systems, while small enterprises may need to rent third-party services. However, he also observed that large enterprises are increasingly valuing the self-help trend of digital marketing, as digital marketing tools are becoming simpler and easier to use, with lower costs. In terms of digital marketing products, we should follow this trend and provide enterprises with new empowerment upgrades.

Talking about potential opportunities. Gold believes that in terms of AI, big models and intermediate layers may not be entrepreneurial opportunities, while the application layer is divided into 0-1 new applications and 1-10 product upgrades. In the application layer, enterprises can upgrade existing products or create brand new products by using AI.

But the most important thing is to understand the native capabilities of AI, that is, how to apply AI's interaction methods and other dimensions of native capabilities to enterprise digital marketing products. But if companies want to monetize, they also need to make the most of AI's native capabilities to create new business scenarios.

Taking Yiqixiu as an example, the first usage scenario is relatively simple, where users input prompts and AI generates marketing materials, such as images, copywriting, and special effects words, which can be used directly as materials or as backup materials. The second usage scenario is to create a marketing loop, such as conducting an online promotion activity for a knowledge competition. Firstly, AI generates a copy, and the copy is connected to the form tool of Yiqixiu to directly generate a landing page. In addition, the supporting AI compliance review, social distribution settings, and embedded prize winning components are added to create a completed fission winning activity landing page. During this process, elements such as images and fonts generated in the first scenario can also be called. After the promotion of the event, monitor user clicks and retention data, analyze and improve the data based on this, and improve the user experience and activity effectiveness.

Gold mentioned that AI can only achieve true intelligence by having a deep understanding of specific industries and application scenarios. AI with only basic knowledge and common sense may not bring substantial business value. Therefore, in the field of digital marketing, AI needs to combine specific industry data and application scenarios in order to truly play its intelligent role.

In addition, he also emphasized that for ordinary entrepreneurs, only by making good use of AI and building multi link nesting can they gain an advantage in the fierce market competition. At the same time, entrepreneurs need to have resilience and patience, and work steadfastly to achieve success. (Yuan Ning)