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Baidu He Junjie: Embrace AI across the board, Baidu Mobile Ecology aims to create "PersonalAI" for one billion users

On May 25th, it was reported that at the 2023 Vientiane Baidu Mobile Ecology Conference, He Junjie, Senior Vice President of Baidu Group and General Manager of Baidu Mobile Ecology Business Group (MEG), proposed to reconstruct Baidu's mobile ecology with AI native thinking, comprehensively "refresh" the user experience of Baidu search, Baidu APP, Baidu Wenku, Baidu e-commerce and other products and services, and promote the triple transformation of human-computer interaction, content production, marketing, and commerce.He said that the previous big language models such as ERNIE Bot and ChatGPT are to make AI "big"

On May 25th, it was reported that at the 2023 Vientiane Baidu Mobile Ecology Conference, He Junjie, Senior Vice President of Baidu Group and General Manager of Baidu Mobile Ecology Business Group (MEG), proposed to reconstruct Baidu's mobile ecology with AI native thinking, comprehensively "refresh" the user experience of Baidu search, Baidu APP, Baidu Wenku, Baidu e-commerce and other products and services, and promote the triple transformation of human-computer interaction, content production, marketing, and commerce.


He said that the previous big language models such as ERNIE Bot and ChatGPT are to make AI "big". This restructuring of mobile ecology is to make AI "small", more specific and available to everyone.

Xiao Yang, Vice President of Baidu Group and Head of Search Platform, proposed a dual capability based on "semantic retrieval technology+big language model" to lead the search intergenerational transformation experience. Baidu Search is currently undergoing internal testing for features such as "Ultimate Satisfaction", "AI Partner", and "AIBOT" based on big model innovation.

The transformation of search experience is mainly reflected in three aspects. In terms of meeting user needs, Baidu has accumulated knowledge based on the big language model and AI technology, allowing more and more complex problems to be fully met in the first search result; In terms of user expression, "AI partners" can achieve intelligent dialogue and multiple rounds of interaction, greatly reducing the input expression threshold and cost for users; In terms of breaking through information boundaries, AIBOT creates virtual AI avatars for content and service providers in fields such as creators, merchants, institutions, and brands, helping ecological partners improve creation and service efficiency.

In the past year, the monthly activity of Baidu APP has reached 657 million. Li Xiaowan, General Manager of Baidu Information Distribution Platform, stated that Baidu APP will launch an intelligent homepage mode of "one person, one world" this year. Users can choose default homepage, large image homepage, video homepage, novel homepage, etc. according to their own preferences and habits, to meet more diverse personalized needs. At the same time, she also showed the internal test product NEWAPP for the first time, with new concepts, new functions, and the future vision of one person one model. At present, the core usage scenarios of the product are dialogue, questioning, chatting, sending instructions, etc. Users can also designate personal assistants with different "personas" to understand their preferences and needs, communicate with each other at any time, and provide effective suggestions to handle small and medium-sized affairs.

In addition, Baidu Input Method has also innovatively created an AI "High Emotional Intelligence Communication Assistant", which provides high emotional intelligence chat suggestions based on different social scenarios, bringing users a more intelligent and efficient social experience.

At the 2022 Vientiane Conference, Baidu launched the "Creator AI Assistant Group", which has been used by 450000 creators to date, producing over 7 million pieces of content and a cumulative distribution volume of over 20 billion. At this year's Vientiane Conference, Song Jian, Deputy General Manager of Baidu Mobile Ecological Business Group Content Ecological Platform, introduced the newly upgraded Baidu Content Ecological AIGC creation tool. Features such as AI notes, AI production, AI painting, and AIBOT will provide creators with an internal testing experience. More AI writing and AI digital human functions will also be launched soon, providing creators with a one-stop AI creation solution and promoting fundamental changes in production methods.

As of now, over 6 million creators have created and shared on Baidu. The scale of creators' diversified income has increased by 397% year-on-year, and diversified businesses such as business order revenue, e-commerce revenue, and paid order volume have all shown a high-speed growth trend.

For creators, Baijia has been upgraded to the "Baidu AI Creation and Management Platform", helping them achieve breakthroughs in multiple dimensions such as AI efficiency improvement, content distribution, diversified monetization, and influence construction. At the same time, Baidu has launched the "AI Co creation Plan" to support the growth of creators, with a planned income of over 3 billion yuan for 100000 creators.

In the future, whoever has the best way to communicate with customers will have this customer, "He Junjie pointed out. The marketing industry is the "leading demonstration zone" of AIGC. Some institutions predict that by 2022, 2% of marketing information for large organizations will be generated by AI, and by 2025, this data will increase to 30%. It is reported that Baidu has been trying "AIGC text creativity" since 2014. So far, the time spent on a single idea has been reduced from 30 minutes to 4 minutes. AI assisted text creativity produces 1.4 billion pieces per day, and nearly 70% of enterprises use this feature. Nearly one-third of creative presentations involve AIGC.

For merchants, Baidu Vice President and Baidu E-commerce General Manager Ping Xiaoli stated that they will simultaneously launch a new intelligent e-commerce brand "Baidu Preferred", and have released a series of innovative technologies and intelligent merchant business solutions, including AI shopping assistants, e-commerce AI anchor production platforms, merchant business capability models, merchant growth systems, and intelligent business platforms. To help businesses and partners grow, Ping Xiaoli also released the Baidu E-commerce Super Ecological Plan, which will assist 1000 million GMV popular products, 100 businesses with annual sales exceeding 100 million, and 15 service provider partners with GMV exceeding 100 million, to jointly achieve greater business opportunities with Baidu E-commerce. (One Orange)

Tag: Baidu He Junjie Embrace AI across the board Mobile


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