The new faction is too good at playing! Xiaopeng and Deep Blue are all adding beds to the car. Is it really necessary to have a large bed in the car?

Jeff Williams, Senior Vice President of Operations at Apple, once stated that cars are the ultimate form of mobile devices. After entering the era of new energy, the competition in the automotive industry has become more intense, with borderless doors, hidden door handles, panoramic skylights and other configurations almost everywhere on the street.

In addition to these configurations, some car companies have also come up with ideas for space utilization, such as the Xiaopeng P5, which can fully recline the front seats and merge with the rear seats to form a 1.8 meter long bed. The rear seats of the Deep Blue SL03 can be folded down and the bed can also be enlarged in seconds.

(Image source: Xiaopeng Automobile)

However, as soon as these configurations were launched, people questioned why one should sleep in the car, as these features were just fake demands created by car companies! So, is the large bed in the car a pseudo demand launched by car companies to achieve differentiation, or a design with great practical value?

Outdoor camping, preset usage scenarios for car companies

Xiaopeng and Deep Blue have adopted different plans to create a large bed in the car. The advantage of tilting the front seats of Xiaopeng P5 is that it does not affect the storage of items in the trunk and is convenient to operate the car. In contrast, folding down the rear seats is a common feature today, and the Deep Blue SL07 adopts this design, which can effectively reduce costs.

Compared to gasoline powered cars, electric cars are more suitable for adopting a large bed design because they do not have an engine and are generally quieter, without any additional noise affecting sleep.andand

As for the usage scenarios, car companies generally set outdoor camping as the default. When many media evaluate these cars, they also believe that the large bed inside the car is very useful for outdoor camping, and you can spend the night outdoors without building a tent. If the vehicle is equipped with a panoramic canopy, lying inside the car can also enjoy the starry sky.

However, Xiaotong (ID: diancheong233)I interviewed some outdoor camping enthusiasts around me, and they all expressed that camping on foot can be bitten by mosquitoes, which is very tormenting. However, for RV camping, the interior space of a regular car is too small, making it difficult to sleep. At least it should be a medium to large SUV.If it's a regular vehicle, it's not as comfortable as a tent and air cushion bed. The Xiaopeng P5 and Deep Blue SL03, due to their specialized design, are indeed more comfortable to sleep than regular vehicles, but they are still difficult to compare with tents and air cushion beds.

(Image source: WeChat screenshot)

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So, can we assert that the current domestic demand for large beds in cars is only a pseudo demand?

No, on the contrary, we need a large bed in the car, and the workers need it.

Workers need a comfortable lunch break

The key to evaluating a feature's configuration is still the usage scenario. Workers find it difficult to frequently go camping outdoors, but there is a great demand for lunch breaks. From the people I have come into contact with in my work experience, it can be seen that most of us working class take lunch breaks and sleep on our desks. If possible, we can arrange folding beds in the company. However, the size of the company is often not large enough for everyone to place folding beds indoors.

(Image source: pixabay)

andCompared to sleeping on a table or placing a folding bed in a company space, a lunch break in the car has two advantages. Firstly, it is more comfortable. A soft bed made of seats and air cushions is definitely more comfortable than a folding bed or a hard table; Secondly, it has higher privacy, so you don't have to worry about others seeing your indecent sleeping posture and won't be influenced by others.

Some people also snore during their lunch break, which affects those with poor sleep and may make it difficult to fall asleep. The quiet car space is only for oneself.

andand

(Image source: Xiaopeng Automobile)

According to data released by the China Automobile Distribution Association, domestic automobile sales are becoming increasingly young, with the post-90s generation accounting for 41% of the automobile market share. Among the first time car buyers, consumers aged 18-25 account for 36.05%, while consumers aged 25-35 account for about 34.88%. Young people who pursue a high-quality life need a high-quality lunch break, and a large bed in the car may be a popular feature among young people.

In addition, many people are currently unwilling to buy pure electric vehicles, and a key factor is the inconvenience of long-distance travel. In fact, in terms of personal long-distance driving experience, except during peak traffic hours (days when highway fees are waived), the usage rate of charging stations is extremely low, and charging is very convenient. The real trouble is sleeping. Hotels in the service area are usually expensive, and it is not convenient to find a hotel on the highway.

In this situation, Xiaotong (ID: diancheong233) will choose to sleep in the car, but ordinary car front seats are too short and narrow, making it uncomfortable to sleep. Running long distances is already tiring, and one cannot rest well. Therefore, when I first saw the big bed inside the Xiaopeng P5 and Deep Blue SL03 cars, I was immediately moved and had the idea of changing cars.

Undoubtedly, the large bed in the car is not a pseudo demand, and there will be broad application scenarios in the future, but it has not yet been popularized, and the public does not have a clear understanding of this.However, in addition to real RVs, there are still many shortcomings in the current standard vehicles equipped with a large bed in the car.

The large bed in the car still needs to be upgraded and replaced

The extreme competition in any industry will force companies to view details as differentiated selling points and strong competitive points.In today's increasingly pursuit of exquisite lifestyle by consumers, a convenient resting car bed may become a standard feature in the future and be recognized by consumers. But from today's perspective, there are still many inconveniences in the large bed inside the car that need to be improved and upgraded.

Firstly, it is the convenience of using the large bed in the car. The design of the deep blue SL03 with the rear seat folded down, which requires a layer of blanket, is sufficient. However, the Xiaopeng P5 needs to be covered with an inflatable cushion because there will be many gaps when the chair is folded down. Although I personally prefer the design of the Xiaopeng P5, it needs to be inflated every time it is used, which inevitably leads to some inconvenience.

Secondly, there is the issue of length. The big beds of Xiaopeng P5 and Deep Blue SL03 are both about 180cm in size, but for people who truly sleep at 180cm, a bed that matches their height is definitely not enough. It is necessary to reserve some space for their head and feet. Nowadays, big beds in cars are generally unfriendly to people who are taller. If you want to increase the length of the king's bed, you may need to reduce the capacity of the trunk, as the interior of the car is extremely expensive.

Finally, there is one more point about battery life. Many consumers have anxiety about battery life and battery decay for pure electric vehicles. If they take a nap in the car every day, they are inevitably worried about the rapid decline of battery life. This requires manufacturers to optimize and promote it to alleviate consumers' concerns.

Adding a car to a big bed is definitely a good thing for consumers, as many people are unwilling to return home to face trivial matters after a busy day. With a large bed in the car, a home theater, and upcoming games on the car platform, cars will become the best haven for migrant workers.

Cover Image Source: Xiaopeng Automobile