Up to 528 yuan! Wenzhou ride hailing drivers, couriers, delivery personnel, etc. Look at this number of RMB benefits

Beijing Business Daily News (Reporter Liao Meng): Digital RMB has new benefits. On May 28th, the Wenzhou Federation of Trade Unions will distribute 19000 warm "new" digital RMB red envelopes for the first phase, with a maximum amount of 528 yuan. It should be noted that this is an exclusive benefit. The designated targets are new employment forms of workers such as ride hailing drivers, couriers, ride hailing delivery personnel, real estate agents, security guards, etc.

According to the introduction, the digital RMB red envelopes released in this wholesale are set up in five denominations, namely 528 yuan, 52.8 yuan, 25.28 yuan, 15.28 yuan, and 5.28 yuan. Union members who meet the conditions can randomly receive one of them, and each person is limited to one claim. According to the requirements, workers with new employment forms should register in the real name database of the "Wenzhou Smart Trade Union" platform and pass identity authentication before 17:00 on May 26th.

The entrance to this event is in the Temperature News App. The reporter of Beijing Business Daily found that after downloading the temperature news app, the user can see the activity prompt of "warm 'new' digital RMB red envelope" on the home page. After clicking, the page will jump to the Alipay app, where the user will verify the phone number authorization and check whether they are qualified users.

The red envelopes for this event will be distributed from May 28th to 30th, and the red envelopes will be received before June 2nd. Users can view the specific situation of the red envelope in the "Service" - "Consumption Red Envelope" section of the Digital RMB App. The red envelope will expire on June 15th. In addition, users who have received red envelopes need to activate China Merchants Bank's digital RMB wallet. This digital RMB red envelope can be used by business entities in various industries such as wholesale and retail accommodation, cultural and tourism, sports, entertainment, etc. in Wenzhou City. Merchants need to support digital RMB payment and can be split and used multiple times.

In the view of Wang Peng, a researcher at the Beijing Academy of Social Sciences, the implementation of the digital renminbi has been more than two years now. Combining it with practical application scenarios is a necessary path in the process of promoting the digital renminbi. Previously, there have been numerous movements of the digital renminbi in areas such as salary distribution, financial management, and living expenses.

This time, the Wenzhou Federation of Trade Unions used digital RMB to distribute red envelope benefits to designated new forms of employment workers. On the one hand, they completed the welfare distribution and conducted digital RMB 'science popularization' for such workers, which helps to enhance their awareness of digital RMB. On the other hand, combining offline physical merchants is conducive to driving local consumption. This is a good attempt to promote more local welfare and discount activities Combined with the promotion of digital RMB. Wang Peng explained.

In addition, Beijing Business Daily reporters have found that since 2023, not only in Wenzhou, but also in other cities and fields, the application scenarios of digital renminbi are constantly expanding. And digital RMB red envelopes have played an important role in it, with a decrease in face value compared to the initial pilot period, but a significant increase in distribution frequency and a gradual diversification of welfare gameplay. Especially for digital RMB red envelopes targeting specific scenarios and groups of people.

Since May alone, activities related to digital RMB have been launched in Wencheng County, Wenzhou City, Lvbao Business District, Suzhou High tech Zone, Suzhou Federation of Trade Unions, Shenzhen Fishery Expo, Foshan Shunde Ronggui Tianfulai Digital RMB Application Demonstration Park, and other areas. Users in corresponding regions can receive digital RMB red envelopes of varying amounts through the activity entrance, including different types such as no threshold and full reduction.

Wang Peng pointed out that the promotion and application of digital renminbi has reached a new stage, with testing being the main focus in the early stages, and timely adjustments should be made for potential technical failures during the promotion stage. Up to now, digital RMB is more focused on applications, and cultivating users for the market is very important. Attracting user participation through small-scale and high-frequency promotional activities, combined with discount activities, can further enhance user stickiness. Especially for payments such as water, electricity, gas, and daily dining, it helps to cultivate users' usage habits.

Wang Peng believes that with the continuous updates of the digital renminbi and the strengthening of its linkage with external scenarios, the intelligent functions of the digital renminbi are becoming more diverse, and more and more users will choose to use the digital renminbi. To further promote the application of digital RMB, diversified promotion methods and administrative measures should be adopted to meet the user's needs for the use of digital RMB in different scenarios.