Focus on Zhongguancun Forum: Entrepreneurs and Internet giants competing for AIGC

In recent years, with the rapid development of artificial intelligence, AI is reshaping people's way of life and work. Especially since the release of ChatGPT, AIGC's performance in the capital, industry, and application promotion has been extremely impressive. From the perspective of market size, the "China AIGC Industry Panorama Report" released by the quantum bit think tank shows that the market size of China's AIGC is expected to reach 17 billion yuan in 2023. With the accelerated growth of the industry, the market size may exceed trillion yuan by 2030.

At the beginning of 2022, in the digital development plan of the "14th Five Year Plan", it was clearly defined that seven major economic industries would be developed, namely cloud computing, big data, the Internet of Things, Industrial Internet, blockchain, artificial intelligence, virtual reality and augmented reality. At present, 17 provinces and cities across the country have actively responded by issuing a total of 47 metaverse related policies and reports at the provincial and municipal levels. The support of market prospects and relevant policies has attracted a large number of domestic internet giants and entrepreneurs to contribute in related industries such as metaverse and AIGC, and has achieved phased results.

Recently, members of the CAE Member Professor Zhang Ping from Beijing University of Posts and Telecommunications stated at the "2023 Zhongguancun Forum" sub forum "Internet 3.0: Future Internet Industry Development Forum": "The essence of the meta universe is a virtual social economic system, which is based on virtual reality and Internet applications, and is a virtual social economic system built by integrating digital content creation such as network communication, digital twins, artificial intelligence, and blockchain technologies. From economies of scale to economies of scope, to the virtual world, it will be a distributed economy. The integration of the digital world and the virtual world is the direction of future development. This is the corresponding model There are representative enterprises to do it

At the forum, Liang Zhihui, Vice President of 360 Technology Group, combined with the enterprise level metaverse marketing cloud platform created by 360- N World, to share how to use metaverse technology to achieve new breakthroughs in enterprise marketing in the digital era. The N World Metaverse Marketing Cloud, which combines virtual and real worlds, will connect "full scenario technical capabilities+underlying infrastructure+virtual and real scenarios+industry solutions", providing a new growth model for enterprise marketing.

He said, "The metaverse 'moving from virtual to real' will accelerate the reconstruction of human and freight yards. The combination of AIGC and metaverse has greatly improved the digitalization level of enterprises, reduced costs and increased efficiency internally, and gained customers through external marketing

Among them, "person" refers to the AI driven digital person who, with the support of the "strongest brain", has achieved one minute reading of 10000 pages of reports and 7X24 hours of tireless work, which will greatly improve marketing efficiency. In the N world, every enterprise can customize its brand virtual digital human image based on its existing brand image, create corporate digital customer service, achieve live streaming explanations, brand promotion, intelligent interaction, and other functions, respond in real-time and meet user needs. The audience enters the virtual space as a virtual identity to watch shows and exhibitions, and both real and virtual digital people can compete and interact on the same screen in the N world.

'Goods' refers to the ability of enterprises to quickly produce graphic and textual content in the metaverse space with the help of AI technology, greatly improving efficiency. At the same time, the quality of image materials is no inferior to that of real people, and even surpasses. The N World Metaverse will provide efficient and professional technology and product capabilities to various industries, especially small and medium-sized enterprises, injecting impetus into improving marketing efficiency and productivity for small and medium-sized enterprises.

The "field" refers to various virtual spaces that can be conveniently and quickly built in virtual reality scenes, such as exhibition halls, press conferences, stores, concerts, etc. In the N world, multiple large-scale conferences can be held every day without the need for reservation or scheduling. By horizontally expanding the server, multiple gatherings of tens of thousands of people can be held simultaneously, and a never-ending press conference or concert can be created. These highly realistic remote scenes provide enterprises and users with a highly impactful immersive experience, achieving the same frequency of face-to-face communication.

In addition, multiple startup companies in the metaverse and AIGC fields introduced and showcased their phased achievements and products on the forum.

Shi Xiaogang, the founder of Beijing Xiaolong Technology Co., Ltd., introduced at the peak dialogue intermediary that as a manufacturer engaged in AR core technology and product research and development, Xiaolong Technology mainly develops AR hardware terminals. On the one hand, focusing on the underlying optical core display technology, it has taken the lead in breaking through the design, research and development, and batch preparation of grating waveguides in China. The grating waveguide abandons the traditional geometrical optics, adopts the process based on physical optics and micro nano manufacturing, and applies semiconductor lithography and nano imprinting to the AR display lens. The product can be as light as ordinary glasses.

At the same time, Xiaolong Technology has also made several terminal products around this core technology, and has made groundbreaking progress in various fields such as industry, security, fire protection, military industry, education, medical treatment, and so on.

Guocheng Wantong's full-phase running system based on VR has been released and displayed on the forum. Zhang Zhenhua, the company's co-founder, said that Guocheng Wantong is a company based on the hardware infrastructure of the metauniverse, and its main research goal is to restore people's sense of insensibility and balance in the virtual world. In addition to the products exhibited this time, the company's digital human hardware compensation system and SaaS system have also been widely used in short video live streaming platforms. At the same time, the company has also used relevant technologies to launch an offline metaverse entertainment space called "Future Battlefield", which has become the largest brand in China.

As an application side, several companies have also stated that they will focus on AI applications in the future. Tong Zhilei, Chairman and President of China Online Group, stated that as one of the largest digital content platforms in China, China Online is currently promoting the layout of the metaverse and AIGC layer by layer.

He said, "Firstly, utilizing AIGC technology can significantly reduce the cost of content production. At the same time, we are also using AI to create more new products and applications. In the future, Chinese will also create new AIGC products, such as the AI assisted creation we are promoting." It is reported that in 2023, Chinese Online has established strategic cooperation with top AI institutions in China.

It is worth noting that during the forum, the China Academy of Information and Communications announced the joint preparation of the "Internet 3.0 Industry Digital Application Development Report". It is reported that the report will be led by the China Academy of Information and Communication Technology, guided by the Beijing Municipal Commission of Science and Technology, Zhongguancun Management Committee, and Beijing Association of Science and Technology, with the participation of technology enterprises such as China Unicom, 360 Group, Ant Blockchain, Runlian Technology, Shangyi Technology, and Boding Shihua.