Apple Officially Holds First Live Marketing, AirPods Colorful Version Exposed

IPhone official trade-in data

There has always been a dedicated trade in page on Apple's official website, where users can exchange their old products. Generally, the discount for trade in is around 40% off.

Recently, Assurant, a business services company, released official data on Apple's trade-in policy. From the data, we can see that those iPhone products are the most trade-in (data region is the United States).

Firstly, the most commonly traded model is the iPhone 11, which accounts for up to 38%Then there are iPhoneXR, iPhone12, iPhone11ProMax, and iPhone12ProMax.

In the first quarter of 2023, the total amount of Apple's trade-in in the United States was $865 million (approximately RMB 6.124 billion), with an average recycling amount of $201 (approximately RMB 1428) per iPhone.

In addition, data shows that the average age at which iPhones are exchanged for old ones is 3.35 years, which means that most people will choose to exchange for new phones after using them for 3.35 years.

Apple Official First Live Marketing

Friends who have been exposed to Apple products for a long time should know that the official discounts offered by Apple are very high and cold. Previously, there were no promotional activities such as 618 Double Eleven, and there were not too many online advertising and marketing activities.

But it may be that watching friends organize activities is really effective and a bit envious, so Apple announced that it will be held on 618 TmallApple's first live streaming marketingThis is also the first time Apple has officially launched live streaming marketing, which is very rare.

Although not on Apple's official website, the Tmall store is an official direct operation of Apple and not operated by a third party. Therefore, this is indeed the first official live marketing by Apple, and it is also written in the live broadcast room: Apple's official flagship store premieres.

At present, the official discount offered by Apple this time is quite large. For example, there are discounts for the entire iPhone 14 series and iPhone 13, with a maximum coupon of 1350,The discounted price for iPhone 14Pro is 6499 yuan.

However, it is worth noting that although Tmall is an official direct distributor of Apple, products purchased on Apple's official website are returned without a reason within 14 days, while Tmall flagship stores now only support returns without a reason within 7 days.

AirPods Colorful Edition

Recently, a foreign collector specializing in collecting Apple prototypes, "Kosutami," revealed that he has a colorful shell prototype of AirPods in his hand, and has exposed the news that AirPods once had a colorful version.

Kosutami stated that Apple initially manufactured AirPods during the iPhone 7 era, and developed black, gold, pink, and red AirPods prototypes to match the colors of the iPhone 7.

Apple even developed a purple AirPods shell to match the previously unsuccessful purple version of iPhone 7, but ultimately neither was released.

The news indicates that Apple ultimately cancelled the color option for AirPods during the Design Verification Test (DVT) or Production Verification Test (PVT) stages,That means the decision to cancel multicolor was suddenApple's initial idea was to choose multiple colors.

At present, it is unlikely that AirPods will have multiple color options in the future, and Apple still prefers white for accessories.