Tiktok severely cracked down on the content of false selling and helping farmers, and prohibited the realization of public welfare accounts

On June 2, it was reported that, in response to some accounts' attempts to fabricate false scenes and implement false public welfare on the grounds of "helping farmers", "helping the poor" and "helping the disabled", recently, Tiktok's official account released the latest norms on the governance of Tiktok's public welfare content.The new regulations require that "if an account initiates charitable fundraising on the platform, the subject must hold relevant qualifications and be certified in accordance with regulations", and "unqualified accounts shall not initiate charitable fundraising on the platform in any form, including but not limited to using e-commerce sales and other means of disguised fundraising"

On June 2, it was reported that, in response to some accounts' attempts to fabricate false scenes and implement false public welfare on the grounds of "helping farmers", "helping the poor" and "helping the disabled", recently, Tiktok's official account released the latest norms on the governance of Tiktok's public welfare content.

The new regulations require that "if an account initiates charitable fundraising on the platform, the subject must hold relevant qualifications and be certified in accordance with regulations", and "unqualified accounts shall not initiate charitable fundraising on the platform in any form, including but not limited to using e-commerce sales and other means of disguised fundraising". In addition, the new regulations clearly require that "public welfare accounts shall not engage in profit-making activities such as live streaming rewards or e-commerce sales

The new regulations first require authentication for public welfare accounts, including: if an account initiates charitable fundraising on a platform, its subject must register with the national civil affairs department, submit a legal registration certificate and proof, and then authenticate according to regulations; Government, media, and other accounts that initiate charitable fundraising on the platform must hold relevant qualifications or collaborate with qualified institutions. For accounts without the above qualifications, the new regulations require them to "not initiate charitable fundraising in any form on the platform, including but not limited to using e-commerce sales and other means of disguised fundraising

At the same time, in order to ensure the professionalism, seriousness, and purity of users conducting public welfare activities through the platform, the new regulations require public welfare accounts to not engage in profit-making activities such as live streaming rewards and e-commerce sales. In addition, to ensure the authenticity, fundraising compliance, and positive orientation of the content published by certified public welfare accounts, the new regulations require that the accounts must be directly operated and managed by public welfare organizations and practitioners, and be responsible for the content quality and artistic style of the accounts. "Third party MCN institutions or others shall not be entrusted to operate the accounts, and homogeneous content shall not be produced and published in bulk

Tiktok has always been strictly prohibited from gaining attention, cheating fans and praise, and making illegal profits on the grounds of public welfare. For example, publishing false information content such as posing for photos, "poverty and misery," exaggerating social and family conflicts, or using content such as "helping farmers," "helping the elderly," "helping the disabled," and "helping the poor," to seek commercial monetization.

The relevant person in charge of the Tiktok Security Center said that the platform continued to increase its patrolling efforts, especially focusing on the investigation of accounts that published false "difficult life", "dilapidated houses", "left behind people for old and young", and had profit-making behaviors, and strictly handled the "pseudo public welfare" content and accounts that had false fabrications, cheated love, and improper marketing. For example, fake low-income people seeking rewards in live streaming rooms, or false phenomena such as daily income and living standards that do not match the actual broadcast situation, as well as false propaganda and sales through publishing false content such as "selling poorly" and "poverty".

It is reported that since April 2023, 1131 videos related to Tiktok have been removed from the shelves, 3518 accounts have been closed indefinitely, and new fans improperly obtained have been erased, and their liquidity function permissions have been cancelled.

"Tiktok has long paid attention to and studied the spread of public service content on the platform, and is committed to building a better public service content ecosystem, hoping that more high-quality and real public service content will be recorded and delivered", said the relevant person in charge of Tiktok Security Center, "The impact of false content is bad, and the platform will continue to crack down." (Yicheng)