The year-on-year decrease in sales of the iPhone 15 series by 4.5% may be related to the strong return of the Huawei Mate60 series
On October 16th, the latest analysis report released by Bloomberg showed that the sales of the newly launched iPhone 15 series in the Chinese market were significantly lower than expected. The report states that compared to the same period last year, the sales of the iPhone 14 series decreased in the first 17 days after its launch
On October 16th, the latest analysis report released by Bloomberg showed that the sales of the newly launched iPhone 15 series in the Chinese market were significantly lower than expected. The report states that compared to the same period last year, the sales of the iPhone 14 series decreased in the first 17 days after its launch.
It is estimated that the decrease will reach 4.5%, which is equivalent to reducing the sales of millions of units based on the current sales scale of the iPhone in the Chinese market. Once the news was spread, the market value of Apple's stock fell by 1%.
The reason for the decline in sales of the iPhone 15 series in the Chinese market is not only due to the overall weak market, but also due to the strong return of Huawei smartphones. The new generation Huawei Mate60 series and iPhone 15 series were released almost simultaneously, and with their strong innovation, it is still difficult to find a single device today. In front of the Huawei Mate60 series, the innovation of the iPhone 15 series is overshadowed.
Jeffrey research analysts believe that in the Chinese market, the Huawei Mate60 series has surpassed the iPhone 15 series as the best-selling high-end flagship phone, and believe that this trend will continue until 2024.
In addition, the report also believes that the recent ban by the Chinese government on government officials using iPhones in the workplace has had an indirect and direct impact on the sales of the iPhone 15 series.
However, it is not all bad news for Apple, as the report states that the strong sales of the iPhone 15 series in the US market will to some extent offset the reduced sales in the Chinese market.
Apple will release quarterly profit results on November 2nd, including sales from July to September and the first week of sales for the iPhone 15 series. The company has experienced a year-on-year decline in overall revenue for three consecutive quarters. Can the iPhone 15 series reverse this situation? Wait and see.
Tag: the of series The year-on-year decrease in sales iPhone
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