Top 5 of the Global Mobile Phone Market: Crosstalk Anti Super vivo, Xiaomi Becomes a Dark Horse

How sluggish is the smartphone market? The latest report released by market research firm Canalys shows that the cumulative global mobile phone sales in Q2 2023 decreased by 11%, with 8 consecutive quarters in a downward trend. If this situation continues, the smartphone market will continue to be sluggish and difficult to return to growth. Not only domestic smartphones, but even international giants Samsung and Apple are experiencing a decline in sales. Does that mean that the market dividend has disappeared and there is no chance at all?

In fact, it is not the case that high-end models are more affected. High per unit price products themselves have a low circulation rate, and coupled with the lack of innovation in mobile phones, consumers have also extended the replacement cycle. Without seeing the bright products in front of them, there is not much desire for replacement. Of course, there are signs of recovery for mid to low-end models, and sales in domestic and international markets have stopped falling. The global mobile phone Top5 ranking has arrived, and the African Lion Voice has surpassed the Vivo in fifth place. Xiaomi has become the largest dark horse.

According to research firm Canalys' statistics on the global smartphone market share in Q3, Samsung ranked first with a 20% share, Apple ranked second with a 17% share, and Xiaomi's market share reached 14%. Xiaomi's shipment volume recovered year-on-year and month on month, making it the only manufacturer among the top five that is growing. Surprisingly, Chuanyin, which focuses on the African market, rose to fifth place in Vivo, marking the second consecutive quarter that Chuanyin has achieved global fifth place.

Chuanyin has three mobile phone brands, TECNO, itel, and Infinix, mainly targeting the mid to low end market. Domestic users may be unfamiliar with Chuanyin as it has not been released in the domestic market, and even so, it still sells well worldwide. Statistics show that, including feature phones, it is rumored that the cumulative shipment volume in 2022 will reach 156 million units, with a global market share of 11.7%, even higher than OPPO and vivo. It is said to have perfectly solved the problem of black selfies, and it is not an exaggeration to call it a modern version of "Nokia".

Of course, if only smartphones are counted, then Chuanyin can rank fifth in the world, and the king of Africa truly deserves its reputation. Indeed, in some countries, Chuanyin has even achieved market share first, even in India, the most populous country, Chuanyin ranks sixth. A careful comparison of last year's list reveals that the top five in the market have hardly changed, while Samsung and Apple remain at the top. However, after the rise of Chuanyin, Vivo has been squeezed out of the top five, and OPPO has decreased by 1% year-on-year.

So why is Xiaomi the biggest dark horse? Therefore, among the top five mobile phone manufacturers, only Xiaomi has seen a year-on-year and month on month increase in shipment volume, while other manufacturers have shown varying degrees of decline, with Xiaomi 13 contributing to this. Statistical data shows that in the Q1 2023 global mobile phone sales ranking of $400- $599, Xiaomi 13 is the only domestic flagship selected from the top three, while the others are all Apple phones. It should be noted that this is a phone with an average price of 4000, and Xiaomi has stabilized the basic market position in the high-end market.

Speaking of the end

As for Huawei, which everyone is concerned about, after the launch of the Mate60 series, Huawei's mobile phone shipments have skyrocketed and cannot return to the second place in the world in the short term. However, currently, its sales have returned to the first place in China, with a strong trend of returning as the king. So, which company's phone are you using? Welcome to leave comments and comments.