Far ahead? Breaking the rumor of Huawei surpassing Apple, one question is enough

Wen | Xia Talks about Technology

I fully understand Huawei's desire to surpass Apple, but this understanding does not mean that I accept lies!

Affected by the changes in China US trade relations, the fact that Huawei has surpassed Apple has become a consensus among the vast majority of people. As a result, Huawei has naturally become a "domestic light" and a model for Chinese technology to break the Western technology blockade. This is something that has happened to the vast majority of people in recent years, and I believe everyone has already seen it.

From a conventional logic perspective, Huawei, as a Chinese enterprise, is able to compete with the well-known overseas Apple and help Chinese technology break the shackles of Western technology, which is undoubtedly an exciting and exciting thing. However, in my opinion, we cannot easily accept this lie just because Huawei has surpassed Apple as a "consensus".

Why is it a lie to say that Huawei surpasses Apple? Firstly, Huawei is indeed a leader in the Chinese technology industry, which is beyond doubt. But is it enough for Chinese technology leaders to surpass international giants like Apple solely in terms of sales and share? Ask a question,Apple achieved 200 million sales at an average price of 6000 yuan, while Huawei achieved 240 million sales at an average price of 3000 yuan. Which is stronger or worse?

This question is the basis for my questioning of the authenticity of "Huawei surpasses Apple", as I know that products with lower prices are more likely to gain sales and share than products with higher prices. Therefore, the result of Huawei surpassing Apple is unfair. Secondly, although on the surface, Huawei's sales and share surpass Apple's, there is an issue that has been overlooked by the vast majority of people.

In the competition between Huawei and Apple, Huawei surpasses Apple not by product strength but by price advantage. Counterpoint Research, a well-known market research firm, released a report in 2019, which listed data to support this viewpoint.

According to the report, in the Q1 2019 Chinese market, Huawei's market share reached 48% in the range of selling prices between $600 and $800 (approximately RMB 4128-5504), surpassing Apple's 37%. In the range of selling prices exceeding $800 (approximately RMB 5504), Apple's market share remains as high as 74%, far exceeding Huawei's 14%.

Due to space issues, the subsequent quarterly reports and data will not be listed here. We will only discuss the conclusion. Such a report supportsHuawei surpasses Apple not through product strength but through price advantageThe viewpoint of Huawei should have some persuasiveness, so may I ask everyone, is it really as simple as pulling a keyboard to surpass Apple?

I think the difficulty of this matter is by no means easy! Because according to the data in the report, Huawei is active in markets below $800, while Apple is active in markets above $800. Is Huawei the first to enter markets above $800 in order to surpass Apple? So the question arises, is it easy to enter the $800 market?

The difficulty for Huawei to enter the high-end market of $800 is due to my lack of talent and knowledge, and I dare not make hasty judgments. However, I personally believe that the difficulty for Apple to enter markets below $800 is not only lower than the difficulty for Huawei to enter the high-end market at $800, but also lower than the difficulty for Apple to capture sales in the high-end market at $800.

To put it another way, the top of the iPhone 15 series sells 6999, while the top of the Huawei Mate60 series sells 9999. Let's say, is it easier for Apple to surpass Huawei in sales than the top of the iPhone 15 series sells 9999, and the top of the Huawei Mate60 series sells 6999?

I believe the answer is yes, because based on Apple's first participation in the 618 E-commerce Festival and subsequent performance on 618 and Double Eleven, Apple's price reduction has been very positive in improving sales. After all, the iPhone 11, which was referred to as electronic junk by netizens, managed to dominate the charts with just one price reduction. If the top configuration of iPhone 15 were to end, what would the outcome be? I believe this result is foreseeable!

This means that what I'm talking about is overlooked by the vast majority of people!

When a large number of domestic mobile phones were still in the development stage, and everyone was seizing territory through price advantage, Apple stood firm at the top and remained stable. At this time, Apple not only monopolized the high-end market to eat and drink, but also sought defeat alone. At that time, entering the high-end market with domestically produced mobile phones seemed like a dream.

Now, times have changed, and domestic phones seem to have the ability to surpass Apple. However, if Apple really wants to increase sales and engage in counter sales, there is no need for Apple to think of too many solutions. Simply lowering prices may shift the pressure directly to a group of domestic phone manufacturers.

Huawei is the most obvious one among them. With the support of various black technologies and huge R&D investment, it seems easy for Huawei to surpass Apple. It is also supported by various black technologies and huge R&D investments that Huawei is far ahead of other manufacturers, and it is also the first to bear the pressure brought by Apple's anti supernatural actions.

In addition, from a product perspective, Huawei and Apple both have excellent performance in the smartphone field. Although Huawei phones do perform better than Apple in certain aspects, such as battery life, camera performance, etc., overall, Apple phones still outperform Huawei in terms of operating system, ecosystem, and user experience. Especially in certain fields, Apple's advantages are more obvious, which is one of the reasons why many people consider Apple a "luxury".

Secondly, from the perspective of technological innovation, Apple is also continuously strengthening its technological research and development capabilities, especially in emerging fields such as artificial intelligence, virtual reality, and smart homes. Apple's strength cannot be underestimated. In this rapidly changing era, no one can guarantee that a certain enterprise will always maintain a leading position in technological innovation.

Also, we have to admit the fact that Huawei surpassed Apple from a Chinese perspective. If viewed from a global perspective, Apple has a broader market space and can absorb far more resources than Huawei. For example, everyone knows that Huawei's sales surpassed Apple's in 2019. Who knew that in 2020, Apple won the first share in six major global electronics markets?

Therefore, based on various signs, I believe that Huawei's surpassing Apple is a lie. Although I hope Chinese enterprises can continue to develop and grow, this does not mean that we should accept an untrue 'fact'. In my opinion, only through continuous efforts and development can Chinese technology companies truly be competitive in the global market, can our emotions be truly uplifted and surging. At that time, it's not too late to cheer with arms up!