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Tmall Health Double 11: Pre sale of first hour ventilators increased by 250% year-on-year, and traditional Chinese medicine healthcare increased by over 120%

internet 2023-10-25 12:00:48 Source: NetEase Technology Report Beijing

On October 24th, during the first hour of pre-sale of Tmall Double 11, the transaction volume of multiple categories of Tmall Health doubled compared to the same period last year. The transaction volume of ventilators increased by 250% year-on-year, the transaction volume of oxygen machines increased by 130% year-on-year, and the transaction volume of hearing aids increased by 425% year-on-year

On October 24th, during the first hour of pre-sale of Tmall Double 11, the transaction volume of multiple categories of Tmall Health doubled compared to the same period last year. The transaction volume of ventilators increased by 250% year-on-year, the transaction volume of oxygen machines increased by 130% year-on-year, and the transaction volume of hearing aids increased by 425% year-on-year.

Among them, fresh stewed bird's nest, medical repair patches, laser hair removal equipment, HPV vaccine, Ganoderma spore powder, deep-sea fish oil, colored contact lenses, probiotics, middle-aged and elderly physical examination packages, and coenzyme Q10 have become the most popular health products among consumers.

In the first hour of pre-sale on Tmall Double 11, the transaction volume of traditional Chinese medicine healthcare increased by 120% year-on-year, with electronic moxibustion, massage equipment, and electric scraping equipment becoming the most popular "three piece health care set".


Nutritional supplements have achieved a triple digit growth in sales, with bird's nest, ginseng, ganoderma lucidum, and cordyceps sinensis becoming the "four major nourishing diamonds"; Blue hat health products are also popular among consumers, with deep-sea fish oil, probiotics, and coenzyme Q10 becoming the most popular health products.

Data shows that in the past year, Tmall Health has purchased nearly 300 million users annually, with an average annual purchase frequency of over five times per person. (One Orange)

Tag: increased by Tmall Health Double Pre sale of first


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