IDC: China's smartphone market decreased by 6.3% year-on-year in the third quarter, with Honor ranking first

On October 27th, IT Home reported that the quarterly tracking report of International Data Corporation (IDC) mobile phones showed that in the third quarter of 2023, the shipment volume of China's smartphone market was about 67.05 million units, a year-on-year decrease of 6.3%.

The report states that most manufacturers remained conservative and cautious in the quarter, controlling shipments while actively clearing channel inventory to prepare for the centralized launch of new products in the next quarter.

Although the overall shipment volume in the third quarter showed a downward trend, with the launch of multiple popular new products since August, the popularity of the Chinese smartphone market has rebounded, and the attention of all sectors of society to smartphones has significantly increased compared to the first half of the year, indicating an improvement in consumer demand.

According to IDC's monthly sales out retail data for mobile phones in China, the actual retail volume of smartphones in China has increased by 0.4% year-on-year in the third quarter of this year, and the year-on-year growth trend continued in the first half of October. As the new round of machine replacement cycle gradually begins, a large number of highly competitive new products from various brands are concentrated on the market and promoted by year-end e-commerce platforms,The shipment volume of China's smartphone market is expected to reach a turning point in the fourth quarter of 2023, achieving its first rebound in nearly 10 quarters.

According to data from major manufacturers, the top five smartphone manufacturers in China in the third quarter were Honor, OPPO, Apple, vivo, and Xiaomi:

• 19.3% 600 3 .

• OPPO 16.2%. Find N3 Flip OPPO .

• 16.0%. iPhone 15 . iPhone 15 Pro&Max..

• vivo 15.7% X Flip . vivo .

• 13.5% .

IT2023 196 90.4%..

• Huawei firmly ranks first in the Chinese foldable screen mobile phone market share, reaching 31.7%, with a clear advantage;

• OPPO ranks second with a share of 17.9%, ranking first in the vertical discount product market for the year (31.4%) and the quarter (25.0%);

• Samsung still has strong competitiveness in the foldable screen mobile phone market, ranking third with a market share of 15.4%;

• Honor gained 15.1% market share: in the third quarter, it launched three products in a row, with MagicV2 becoming the top folding screen product in the market share that quarter;

• Vivo ranks fifth with a share of 12.7%, and XFlip continues to sell well after six months of listing;

• Xiaomi's market share is 5.2%, and the first sales of MIXFold 3 are significantly better than the previous generation products;

• 2.0%.

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