Will eating an old iPhone become the next Nokia?

Since its first release in 2007, the iPhone has won the favor of countless consumers with its innovative design, smooth operating system, rich application ecosystem, and excellent user experience. However, the poor performance of the iPhone 15 makes us wonder if Apple can still maintain its leading position? Will it repeat Nokia's mistakes, from a smartphone giant to a laggard?

Nokia was once a leader in the mobile phone industry, occupying a significant share of the global mobile phone market in the 1990s and early 2000s. It has won the trust and love of users with its sturdy, durable, fully functional, and reasonably priced mobile phone products. However, with the arrival of the era of smartphones, Nokia has not adapted to market changes in a timely manner, insisting on using its own Symbian operating system, and has not turned to Android or other more advanced platforms. As a result, it gradually lost market share and user loyalty in the face of challenges from competitors such as Apple and Samsung. Finally, in 2013, Nokia was acquired by Microsoft and its mobile phone business was spun off and sold.

So, is it possible for the iPhone to suffer the same fate? Firstly, we need to understand that the iPhone still has strong brand influence and user stickiness. According to data from the second quarter of 2023, the iPhone holds a 17% share in the global smartphone market, second only to Samsung (22%) and far surpassing Xiaomi (12%) and OPPO (10%). Moreover, in developed countries and regions such as the United States, Japan, and the United Kingdom, the iPhone has an absolute advantage. This indicates that the iPhone still has a broad and loyal user base, who have a deep trust and love for the Apple brand, and are also accustomed to the iOS operating system and Apple ecosystem. These are the core competencies of iPhone and the distinguishing features that distinguish it from other brands.

However, the performance of the iPhone 15 series makes people have to worry about it. In addition to regular processor upgrades, even replacing it with a Type-C interface can be a core selling point. In the past month of sales, all models have experienced a significant decline on third-party platforms.

These new features and technologies reflect Apple's continuous improvement and optimization of iPhone performance and experience, as well as its innovative capabilities in hardware and software. At present, the innovation speed of the iPhone may not be enough to meet users' expectations and needs. Although Apple releases new iPhones every year, their level of innovation may not necessarily surprise and satisfy users. Some features and technologies may have been first introduced by other brands or may not have achieved the expected results of users.

Apple should figure out what its core competitiveness is. As a technology company, if the products updated every year are all toothpaste squeezing, it will definitely be surpassed by its coveted competitors. That's all the content of this article. If you like this article, please feel free to like, bookmark, and follow it~