The Long-term Doctrine of Folding Screen Leaders: A Gentleman's Priority, Adhering to Innovation

Recently, internationally renowned data research firm IDC released market data for China's smartphones in the third quarter, with smartphone shipments dropping to 67.05 million units, a year-on-year decrease of 6.3%. Although the overall mobile phone market is sluggish, the segmented market for foldable screen phones is still steadily advancing due to the maturity of materials and technology. According to IDC data, the shipment volume of foldable screen phones in the Chinese market reached 1.96 million units in the third quarter, a year-on-year increase of 90.4%.

Currently, major mobile phone brands are hoping to compete for the high-end market of over $600 with folding screen phones. With the expansion of the folding screen phone market, the "arms race" will also become increasingly fierce. The OPPO, which successively launched two new folding machines, FindN3Flip and FindN3, achieved impressive results in the Q3 folding screen track. According to IDC data, OPPO ranks among China with a market share of 17.9%The second largest market in foldable screen mobile phonesAmong them, the small foldable screen phone FindN3Flip is on the vertical foldable screen trackRanked first in market share, one position ahead of other manufacturers.

The iteration speed of various manufacturers' folding screen mobile phone product lines in 2023 is even faster than in the past, which seems to coincide with the intensifying competition in the folding screen mobile phone market.

Reduced market growth, opening up a new blue ocean for foldable screen phones

It is undeniable that since the first decline in mobile phone market shipments in 2017, the domestic mobile phone market has maintained a "mild decline" trend. As the smartphone market tends to become saturated, leading brands have chosen to take a dual approach and seek new growth points in the market:

One is to enrich the product line and accelerate the layout of online and offline channels. This has gradually highlighted the Matthew effect, further expanding the market share of top brands, making it difficult for small brands to survive, and increasing the intensity of competition, but with a clearer form.

The second is to shift the focus to the high-end market, in order to enhance product and brand strength, such as OPPO restarting the Find series in 2018. From 2021 to 2022, top brands all launched a dual flagship strategy of folding screens and straight panel smartphones, further intensifying competition in the high-end market. However, as the hardware and feature iteration frequency of straight board smartphones declines, some of the pain points for users have become "persistent diseases", and the replacement cycle is increasing year by year. Various mobile phone brands still need to find new increments outside of straight board smartphones, and the importance of foldable screen phones has once again increased.

In the development period of smartphones, changes in screen size are the most intuitive way to upgrade; The added entertainment and social attributes of smartphones beyond communication also determine that most users tend to choose phones with larger screens. Folding screen smartphones continue and deepen this trend: folding is a straight panel smartphone, unfolding is a "tablet" with stronger entertainment properties. It breaks through the size limit of straight panel smartphones' screens and solves users' pain points of large screens.

The convergence in smartphone design has also made foldable screen phones a new personalized choice, which is the freshness brought by foldable screen phones. After overcoming the initial gimmicks of folding, folding screen phones quickly improved interaction, fully utilizing the advantages of large screens and hovering, bringing users a brand new experience in three major scenarios: office, photography, and entertainment.

The latest data from market research firm Counterpoint shows that the global shipment of foldable screen smartphones will reach 55 million units by 2025, doubling the growth rate from 2022. The market size of foldable screen phones is still expected to continue to expand, and foldable screen phones have become a must-have for manufacturers.

And OPPO can seize the "highland" and, after competing in the two stages of creases and lightness, be the first to hand over a high score answer sheet in the third stage of competition. Why does it "rely on"?

Folding Screen Competition Third Round "Comprehensive Experience" Becomes the Unique Standard

Folding screen phones have different competitive cores at different times, which is also a key factor for users to choose folding screen phones. The initial stage of folding screen phones focuses on eliminating folding creases and providing a smooth viewing and operating experience as much as possible in the unfolded state; The second stage is that after the interaction is improved, foldable screen phones begin to pursue a lightweight and slim body shape, providing a better scene experience while having a straight-line smartphone carrying and holding experience.

It is obvious that the goal of foldable screen phones is to bring the conventional experience closer to that of straightboard smartphones, thereby surpassing straightboard smartphones in terms of comprehensive experience.

Before OPPOFindN3, what were the shortcomings of foldable screen phones? Liu Zuohu, Senior Vice President and Chief Product Officer of OPPO, made it very clear during the OPPOFindN3 press conference about the portrait description of foldable screen phone users: most foldable screen phone users will also carry an image flagship. OPPOFindN3 fills this gap and, through hardware upgrades for sensors and software upgrades for computational photography, brings flagship images to foldable screens for the first time.

The imaging system of OPPOFindN3 has a keyword: hyperimage. Its wide-angle lens uses a brand new double-layer transistor structure, achieving a leapfrog growth in pixel photon capacity, with a maximum increase of 200% in photosensitivity and a 355% increase in extreme dynamic range. The ultra wide-angle lens and ultra light periscope telephoto lens respectively have 1.6 times and 3.9 times the photosensitivity of other foldable screen phones. The excellent photosensitivity endows OPPOFindN3 with excellent low light shooting ability, comprehensively improving image quality and color, allowing the lightweight foldable screen to also have flagship images,Leading the Folding Screen into the Flagship Experience Era, Opening the Third Stage of Competition for Folding Screen Mobile Phones.

IDC believes that,..

Focus on new business groups and create high-end folding benchmarks

The OPPOFindN3, priced at 9999 yuan, has a design, materials, and hardware that far exceeds imagination, which is in line with OPPO's belief in itThe best folding product.

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And Wang Shi's favorite is still on the FindN3 collection versionVIP mode.

Ding Lei, the founder and CEO of NetEase, also made the same choice as Wang Shi, who usedLonely IslandTalking about important matters, please go to the island.

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Adhere to "duty", OPPO is not afraid of challenges when going out to sea

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Although the overseas market will face Samsung directly, Liu Zuohu is very confident in this:Our discounted products will definitely greatly shake the position of our friends overseas.

The confidence of OPPO and Liu Zuohu comes from their firm business philosophy:.

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