The Ministry of Industry and Information Technology officially announced the "ID photo" of Xiaomi Motors

On November 15th, the Ministry of Industry and Information Technology released pictures of Xiaomi Motors today. The product trademark is Xiaomi brand, a pure electric sedan

On November 15th, the Ministry of Industry and Information Technology released pictures of Xiaomi Motors today. The product trademark is Xiaomi brand, a pure electric sedan.

According to information disclosed by the Ministry of Industry and Information Technology, Xiaomi Automobile has a length of 4997mm and a width of 1963mm; Height: 1440mm, total mass: 2655kg, maximum speed: 265km/h, front track width: 1693mm, rear track width: 1699mm.

Not long ago, car blogger Han Lu revealed a series of latest information about Xiaomi Motors. According to reports, Xiaomi Motors' first car will be positioned as a C-class luxury sedan, with a beauty comparable to Porsche and an expected selling price of over 300000 yuan.

From the exposed photos, it can be seen that the overall design of Xiaomi Motors is similar to that of Porsche Taycan. Most of the hardware of Xiaomi Automobile is self-developed by Xiaomi, including an integrated die-cast rear body, battery pack, motor, etc. The vehicle may adopt a low configuration 400V architecture or a high configuration 800V architecture.

Xiaomi Group founder, chairman and CEO Lei Jun once stated on social media that Xiaomi Motors is currently progressing very smoothly and will officially go public in the first half of next year.

At the launch of Xiaomi Pengpai OS and Xiaomi 14 series new products, Xiaomi officially released an operating system called "Xiaomi Pengpai OS for People, Cars, and Homes". It is reported that the system is not only suitable for mobile devices such as smartphones, but also will be installed on Xiaomi cars.

It is understood that in 2022, the investment in new businesses such as Xiaomi Automobile has exceeded 3 billion RMB, and currently, the research and development team of Xiaomi Automobile has exceeded 2300 people.

We strive to enter the world's top five by 15-20 years, "Lei Jun once mentioned. Regarding Xiaomi Motors' goal, Lei Jun once stated that he will enter the first camp in 2024 and will continue to build cars for decades to come.

Lei Jun wrote in his book "Xiaomi Entrepreneurship Thinking" that if smart electric vehicles are "consumer electronics", they will inevitably follow the laws of the consumer electronics industry. When the industry enters a mature period in 15-20 years, the top 5 global brands will inevitably hold over 80% of the market share. That is to say, only when they finally enter the top 5 global industries and achieve annual shipments of over 10 million units can it be meaningful. This will be extremely fierce competition.

That is to say, the only way for Xiaomi Motors to succeed is to become one of the top five and ship over 10 million vehicles annually.

In March 2021, Xiaomi officially announced its entry into the electric vehicle industry, with an estimated investment of $10 billion over the next decade. Lei Jun once said, "This is the last major entrepreneurial project in my life. I am willing to stake all my reputation in life and personally lead the team to fight for Xiaomi Motors

It is understood that the Xiaomi Automobile project has settled in the Beijing Economic and Technological Development Zone, with the construction of Xiaomi Automobile headquarters base, sales headquarters, and R&D headquarters. A complete vehicle factory with an annual production capacity of 300000 vehicles will be built in two phases, with the first and second phases having a production capacity of 150000 vehicles respectively. It is expected that the first vehicle will be offline and mass produced in 2024. (Cui Yuxian)