July Android Market: Vivo Takes the Crown, Xiaomi Rebounds Strongly, and Honor Remains in the Top Three

July Android Market: Vivo Takes the Crown, Xiaomi Rebounds Strongly, and Honor Remains in the Top ThreeThe domestic mobile phone market in July witnessed fierce competition. Affected by the fading impact of the 618 promotional event and the price increase of the iPhone 15 series, Apple's sales performance was underwhelming

July Android Market: Vivo Takes the Crown, Xiaomi Rebounds Strongly, and Honor Remains in the Top Three

The domestic mobile phone market in July witnessed fierce competition. Affected by the fading impact of the 618 promotional event and the price increase of the iPhone 15 series, Apple's sales performance was underwhelming. Meanwhile, Android phone brands engaged in a thrilling battle for market share. According to the latest data on domestic Android (including HarmonyOS) market activation volume released by industry insiders, vivo emerged as the champion with a 22.2% market share, solidifying its position at the top.

vivo achieved this success thanks to the strong performance of its two brands, vivo and iQOO. Together, they captured 22.2% of the market share, with vivo accounting for 15.6% and iQOO securing 6.6% - propelling it into the top ten domestic mobile phone market. This strong result exceeded expectations for its brand level. vivo's success is attributed to its precise market strategy, which allowed it to achieve a successful start in July, laying a solid foundation for the market competition in the second half of the year.

Xiaomi rebounded strongly in July, securing the runner-up position with a 19.5% market share. Its three newly released models in July, the Redmi K70 Supreme Edition, Xiaomi MIX Fold 4, and Xiaomi MIX Flip, achieved impressive sales performance, particularly the Redmi K70 Supreme Edition, which enjoyed robust sales, leading to official order increases just ten days after its launch. Xiaomi MIX Flip, being the first domestically produced vertical folding screen phone to adopt the Snapdragon 8 Gen 3 platform, boasts a unique user experience and has received widespread recognition from both the industry and consumers.

Honor maintained its position in third place with a 17.1% market share, showcasing its sustained competitiveness.

Huawei and OPPO followed closely behind, securing the fourth and fifth positions with market shares of 17.0% and 16.1% respectively. Notably, OPPO's sub-brand OnePlus achieved a market share of 2.1%, demonstrating its growing influence in the high-end market.

Huawei Smart Selection holds a 2.2% market share, while realme claims 1.5%, reflecting their competitiveness in specific market segments.

Overall July Mobile Phone Market Performance:

• vivo emerged victorious as the champion of the domestic Android market in July, thanks to the strong performance of its two brands, highlighting its formidable market competitiveness.

• Xiaomi experienced a strong rebound, fueled by the robust sales of its three newly launched models, particularly the Redmi K70 Supreme Edition and Xiaomi MIX Flip.

• Honor solidified its position in third place, showcasing its undeniable strength.

• Huawei and OPPO secured the fourth and fifth positions, highlighting their stable positions in the domestic market.

Looking Ahead:

With the Qualcomm Snapdragon 8 Gen 4 platform and MediaTek Dimensity 9400 processor set to be officially commercialized during the Double 11 shopping festival, the competition among domestic flagship phones in the second half of the year will intensify. Mobile phone manufacturers are expected to continue focusing on innovation and user experience to deliver high-quality products and services to consumers.

Conclusion:

The domestic Android market in July witnessed fierce competition, with brands like vivo, Xiaomi, Honor, Huawei, and OPPO demonstrating their strong competitiveness in their respective areas of expertise. As new models are released in the second half of the year, the competition in the domestic mobile phone market is poised to become even more exciting.