Huawei's Global Smartphone Shipments Jump 49% YoY in Q2, Driven by High-End Models
Huawei's Global Smartphone Shipments Jump 49% YoY in Q2, Driven by High-End ModelsMarket research firm TechInsights reported that Huawei's global smartphone shipments surged 49% year-over-year in the second quarter of 2024, reaching 11.6 million units
Huawei's Global Smartphone Shipments Jump 49% YoY in Q2, Driven by High-End Models
Market research firm TechInsights reported that Huawei's global smartphone shipments surged 49% year-over-year in the second quarter of 2024, reaching 11.6 million units. Fueled by a significant proportion of high-end models (combining the Mate and Pura series), Huawei's average selling price (ASP) and wholesale revenue hit record highs. China remains Huawei's core market, accounting for 89% of its global smartphone shipments.
TechInsights highlighted that Huawei launched the Pura70 series in the second quarter, its flagship model targeting the overseas premium market. This marked Huawei's initial step towards competing with Apple and Samsung in the high-end segment. The Pura70 series covers all price points in China, from 5,500 yuan to 10,999 yuan (approximately $769 to $1,539). Notably, the Pura and Mate series saw a considerable year-on-year increase in their share of Huawei's total shipments.
In the foldable segment, Huawei's MateX and Pocket series witnessed a remarkable 400% and 50% growth year-over-year, respectively. Last quarter, Huawei launched the Pocket2, priced between 7,499 yuan and 8,999 yuan (approximately $1,038 to $1,246), aligning with the Samsung ZFlip5. Additionally, Huawei released the more affordable novaFlip, a small foldable targeting the mass market within the nova series, expected to drive momentum for Huawei's small foldable offerings in China over the coming months.
In terms of shipments, Huawei secured the third position in China's smartphone market during the second quarter, with 10.4 million units shipped, representing a 57% year-over-year increase. TechInsights further believes that political and language barriers faced by Apple in China (particularly AppleIntelligence) will continue to provide growth opportunities for Huawei in the high-end segment within its home market.
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