India Smartphone Market Q2 2024: vivo Leads, Xiaomi Follows Closely, Samsung Drops Out of Top Two

India Smartphone Market Q2 2024: vivo Leads, Xiaomi Follows Closely, Samsung Drops Out of Top TwoAccording to the latest report from IDC, a leading market research firm, the Indian smartphone market shipped 69 million units in the first half of 2024, a year-on-year growth of 7.2%

India Smartphone Market Q2 2024: vivo Leads, Xiaomi Follows Closely, Samsung Drops Out of Top Two

According to the latest report from IDC, a leading market research firm, the Indian smartphone market shipped 69 million units in the first half of 2024, a year-on-year growth of 7.2%. Among them, the second quarter of 2024 saw shipments of 35 million units, a year-on-year increase of 3.2%.

vivo continued to lead the Indian market with a 16.5% market share, a 6.7% year-on-year growth, thanks to its new products across all price segments, including the Y series, V series, and XFold3Pro. vivo particularly excelled in the mid-to-high-end market, capturing a whopping 25% share.

Xiaomi, with its strong performance in the entry-level and mass-market segments, achieved a 13.5% market share, placing second with a 26.8% year-on-year growth. Samsung, focusing on the mainstream, high-end, and ultra-high-end markets, witnessed a 15.4% year-on-year decline, securing the third position with a 12.9% market share.

Realme achieved impressive results in the entry-level and mass-market segments, registering a 3.4% year-on-year growth, securing the fourth spot with a 12.6% market share. OPPO, with its expansion in the mainstream and mid-to-high-end markets, achieved an 11.5% market share, a 7.9% year-on-year growth, placing fifth.

Apple dominated the high-end and ultra-high-end markets, holding 61% and 83% market share respectively. In the overall market, Apple secured the sixth position with a 6.7% market share, experiencing a 24.2% year-on-year growth.

Motorola performed exceptionally well, registering a 179.7% year-on-year growth, achieving a 6.2% market share, securing the seventh spot. Additionally, Poco, OnePlus, and iQOO ranked eighth, ninth, and tenth respectively, with market shares of 5.7%, 4.4%, and 2.7%.

Performance by Segment in the Second Quarter:

• Entry-level Market: Xiaomi and Realme dominated, showcasing significant year-on-year growth.

• Mass Market: Xiaomi and Realme again excelled, highlighting their competitive edge in this price segment.

• Mainstream Market: Samsung and OPPO performed steadily, but competition remained fierce.

• Mid-to-High-End Market: vivo held a commanding position, followed by OPPO, reflecting the growth trend in this market segment.

• High-End Market: Apple dominated, but faced competition from Samsung and vivo.

• Ultra-High-End Market: Apple dominated, with other brands holding a minor share.

Overall, the Indian smartphone market continued to grow in the second quarter of 2024, with brands intensifying competition across all price segments. vivo, with its extensive product portfolio and strong marketing strategies, maintained its leading position. Xiaomi, leveraging its advantages in the entry-level and mass-market segments, closely trailed. Samsung, despite a decline in its market share, retained a solid position. Realme and OPPO also demonstrated strong competitiveness and are poised to continue playing a significant role in the Indian market in the future.