Huawei Mate60 series sees its first price cut, clearing inventory for the upcoming Mate70 series?

Huawei Mate60 series sees its first price cut, clearing inventory for the upcoming Mate70 series?On August 15th, Huawei Terminal Weibo announced that the Huawei Mate60 series would be launching an autumn promotion with discounts of up to 800 yuan. This is the first official price reduction for the series since its launch

Huawei Mate60 series sees its first price cut, clearing inventory for the upcoming Mate70 series?

On August 15th, Huawei Terminal Weibo announced that the Huawei Mate60 series would be launching an autumn promotion with discounts of up to 800 yuan. This is the first official price reduction for the series since its launch. Among them, the Huawei Mate60 is discounted by 500 yuan, starting at 4999 yuan; the Mate60Pro is discounted by 800 yuan, starting at 5699 yuan; and the Mate60Pro+ is discounted by 800 yuan, starting at 8199 yuan. However, the Huawei Mate60RS non-ordinary master remains at its original price.

The price cut has sparked speculation about Huawei's strategy. Industry insiders in the consumer electronics supply chain have suggested that the first price reduction for the Huawei Mate60 series could be a preparation for clearing inventory before the upcoming Mate70 series launch. Earlier reports have suggested that the Huawei Mate70 series might be released in November.

In fact, Huawei's recent product strategy has provided clues. Last month, Huawei also launched a limited-time promotional offer for the Pura70 series, with the Pura70Ultra being discounted by 1000 yuan, starting at 8999 yuan; the Pura70 was discounted by 500 yuan, its current price starts at 4999 yuan. Additionally, the Pura70Pro and Pura70Pro+ were discounted by 800 yuan.

It's worth noting that during the period from October to November, domestic high-end flagship phones will be launched one after another, intensifying market competition. Apart from the Mate70 series, the vivo X200 series, OPPO FindX8 series, Xiaomi 15 series, OnePlus 13, iQOO13, and Honor Magic7 series, are also expected to be released during this timeframe.

In the face of upcoming fierce competition, Huawei's choice to clear inventory beforehand and create space for new product launches seems like a wise move.

However, Huawei's market performance doesn't solely depend on its product strategy. Market research firm TechInsights' data reveals that Huawei's global smartphone shipments witnessed a year-on-year increase of 49% in the second quarter of 2024, reaching 11.6 million units. Moreover, due to a significant share of high-end models (a combination of Mate and Pura series), its average selling price (ASP) and wholesale revenue have both reached record highs.

The Chinese market remains Huawei's primary market, accounting for 89% of its global smartphone shipments. TechInsights states that Huawei's global shipment growth is mainly driven by the Asia-Pacific region, with China playing a crucial role. This quarter, Huawei ranks third in the Chinese smartphone market.

Despite this, market analysts also point out that Huawei's growth rate is below expectations. TechInsights believes that Huawei faces challenges in pricing strategies, quality control, and system optimization. Nevertheless, the challenges Apple faces in the Chinese market will still leave room for Huawei to grow in the high-end segment of its domestic market.

In summary, the price reduction of the Huawei Mate60 series is both a preparation for the upcoming Mate70 series and a tactical adjustment amidst market competition. With the sequential release of domestic high-end flagship phones, Huawei will face even fiercer competition, and its future market performance is worth watching closely.