Starkey Meizu Officially Launches: Meizu is No More, a New Brand Ushers in a New Era of Intelligence

Starkey Meizu Officially Launches: Meizu is No More, a New Brand Ushers in a New Era of IntelligenceRecently, multiple official platforms of Meizu, including Weibo, WeChat, etc., have uniformly changed their names to "Starkey Meizu," including Starkey Meizu Technology, Starkey Meizu Meizu Home, and Starkey Meizu Care

Starkey Meizu Officially Launches: Meizu is No More, a New Brand Ushers in a New Era of Intelligence

Recently, multiple official platforms of Meizu, including Weibo, WeChat, etc., have uniformly changed their names to "Starkey Meizu," including Starkey Meizu Technology, Starkey Meizu Meizu Home, and Starkey Meizu Care. This move marks the official transformation of Zhuhai Meizu into Starkey Meizu, with the main body changing to Wuhan Starkey Meizu Technology Co., Ltd. While the Meizu brand will still exist and continue to launch smartphones and other electronic products, including the unveiling of its first car model this year, the company's core has undergone a significant shift.

Starkey Meizu Group was established on March 8, 2023, originating from the Starkey strategy initiated by Li Shufu and Shen Ziyu in 2017. In 2021, Starkey Era Company was formed, announcing its foray into the XR and high-end mobile phone sectors. In July 2022, Starkey Era strategically invested in Meizu Technology, not only realizing its entry into the smartphone field but also using Flyme as the core interaction system for its intelligent cockpit, leading the development of vehicle systems for two car models.

Starkey Meizu Group was co-founded by Li Shufu and Shen Ziyu, with Shen Ziyu serving as Chairman and CEO of Starkey Meizu Group. The Group's business encompasses multiple areas including intelligent electric vehicles, smartphones, XR technology, self-developed operating systems, wearable intelligent terminals, smart homes, and trendy lifestyles, showcasing a strong trend of diversified development.

This brand renaming and group formation signify that Meizu is no longer merely a smartphone brand but will comprehensively advance into the intelligent ecosystem domain. Starkey Meizu Group will use smartphones as its core, expanding into areas such as automobiles, XR, and smart homes, building a complete intelligent ecosystem.

This move also reflects the current trend in technological developmentcross-border integration has become an irreversible trend. Smartphone manufacturers are no longer confined to the phone sector but are actively exploring new directions, such as intelligent vehicles and XR, seeking to break through traditional industry limitations and achieve broader development space.

The emergence of Starkey Meizu also marks a profound transformation in China's technology industry. Starting with mobile phones, how Starkey Meizu will build its own intelligent ecosystem and its future development trajectory are worth watching.