Apple Stockpiles for AI iPhone: Suppliers Receive Orders for Over 90 Million Units
Apple Stockpiles for AI iPhone: Suppliers Receive Orders for Over 90 Million UnitsBloomberg reported on August 29th that Apple is confident in its first AI-powered iPhone, anticipating strong demand. The tech giant has reportedly asked suppliers to prepare components for approximately 88 to 90 million units, surpassing the initial order for around 80 million new iPhones last year
Apple Stockpiles for AI iPhone: Suppliers Receive Orders for Over 90 Million Units
Bloomberg reported on August 29th that Apple is confident in its first AI-powered iPhone, anticipating strong demand. The tech giant has reportedly asked suppliers to prepare components for approximately 88 to 90 million units, surpassing the initial order for around 80 million new iPhones last year.
Some component manufacturers have even revealed receiving orders exceeding 90 million units. However, they cautioned that iPhone manufacturers typically place larger orders ahead of product launches and adjust the order quantities based on actual sales.
While Apple demonstrates strong confidence in the stockpiling for its new AI phone, multiple sources suggest that Apple suppliers remain cautious about overall iPhone shipments this year. They anticipate a relatively flat year-on-year performance, given the higher base from 2023.
The Nikkei reported that Apple's bet on AI phones, along with the massive component orders, underscores the company's confidence in the technology's success. However, the suppliers' cautious stance also reflects the challenges faced by the global smartphone market and Apple's need to adapt to changing market dynamics.
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