Huawei Remains the Champion in the Foldable Phone Market: Leading in Brand Awareness, Satisfaction, and Preference
Huawei Remains the Champion in the Foldable Phone Market: Leading in Brand Awareness, Satisfaction, and PreferenceiResearchs latest report "2024 China Foldable Phone Market and Consumer Trend Research Report" reveals that Huawei continues to dominate in brand perception. Driven by the launch of several new models and the hot sales of MateX5 in Q1, user perception of Huawei has significantly increased
Huawei Remains the Champion in the Foldable Phone Market: Leading in Brand Awareness, Satisfaction, and Preference
iResearchs latest report "2024 China Foldable Phone Market and Consumer Trend Research Report" reveals that Huawei continues to dominate in brand perception. Driven by the launch of several new models and the hot sales of MateX5 in Q1, user perception of Huawei has significantly increased.
In terms of the first mention of major foldable phone brands, Huawei rose 9% in Q2, capturing 51% of the market share and holding a clear lead. Samsung, on the other hand, was edged out by other domestic manufacturers, dropping 12% to 20% market share in second place.
Besides its leading brand awareness, Huawei also shines in brand satisfaction. The report highlights that brand satisfaction is primarily driven by product experience. As an early entrant, Huawei has accumulated more product experience, giving it a continued lead in this area. Xiaomi and Samsung follow closely behind.
Regarding foldable phone brand preference, Huawei, Honor, and Xiaomi occupy the top three spots, demonstrating the influence of brand fans and emotional connections on user choices. Additionally, Huawei's current foldable phones are recognized by many users for their premium feel, image quality, smooth system, and reliability, further solidifying its leading position in the foldable phone market.
The report notes that Huawei's dominance in the foldable market stems from its continuous efforts in product innovation, technological accumulation, and brand building. Huawei consistently launches foldable phones that lead the industry while continuously optimizing software and service experiences to provide users with superior products and services.
With the foldable phone market becoming increasingly competitive, Huawei will continue to innovate, enhance product and service experiences, and strive to lead the development of the foldable phone market in the future.
Tag: the in Huawei Remains Champion Foldable Phone Market Leading
Disclaimer: The content of this article is sourced from the internet. The copyright of the text, images, and other materials belongs to the original author. The platform reprints the materials for the purpose of conveying more information. The content of the article is for reference and learning only, and should not be used for commercial purposes. If it infringes on your legitimate rights and interests, please contact us promptly and we will handle it as soon as possible! We respect copyright and are committed to protecting it. Thank you for sharing.
