Who Reigns Supreme in the Mid-range Market? OPPO Leads the Pack, While Huawei and Honor Lag Behind

Who Reigns Supreme in the Mid-range Market? OPPO Leads the Pack, While Huawei and Honor Lag BehindAs smartphone technology advances, costs inevitably rise. To acquire a phone with decent performance that can last three to four years, you'll need to spend at least 2,000 yuan and less than 4,000 yuanthis is what we call the mid-range market

Who Reigns Supreme in the Mid-range Market? OPPO Leads the Pack, While Huawei and Honor Lag Behind

As smartphone technology advances, costs inevitably rise. To acquire a phone with decent performance that can last three to four years, you'll need to spend at least 2,000 yuan and less than 4,000 yuanthis is what we call the mid-range market. In this fiercely competitive landscape, brands are pouring resources into securing a strong foothold. So, who reigns supreme in China's mid-range market?

On September 18th, industry insider "Wisdom Chip Guide" released data revealing the ranking of domestic mid-range market performance from January to July of this year. This data divides the market into three tiers:

1. 3,000-4,000 Yuan Market

In this high-end mid-range segment, OPPO, Xiaomi, vivo, Honor, Huawei, Samsung, and Apple are the primary contenders. Many might be surprised to find OPPO topping the charts. Following the data provider's convention, OPPO includes OnePlus and Realme. Considering the abundance of OPPO models in this price range, their leading position isn't entirely unexpected. The shocking revelation is Huawei trailing at the bottom amongst the top five domestic brands.

2. 2,500-3,000 Yuan Market

In this price bracket, OPPO, vivo, Honor, Xiaomi, Huawei, Samsung, and Apple continue to be key players. Samsung and Apple perform relatively poorly in this tier, as domestic phones have demonstrated strong competitiveness at this price point. Apple, in particular, has not released any models in this price range.

3. 2,000-2,500 Yuan Market

In this price bracket, Xiaomi takes the lead with popular models like the Redmi K70 and Redmi Note 13 series, showcasing its strong advantage. Following closely are vivo, OPPO, Huawei, Honor, Samsung, and Apple.

Beyond the ranking data, the industry insider also provided commentary on the mid-range market. They believe this 2,000-4,000 yuan market is the largest in terms of domestic shipments, and OPPO dominates this segment. The Reno series from OPPO, Ace series from OnePlus, and GT series from Realme all excel within this price range, driving substantial sales. Moreover, the market-tested Find X7, offered in a modified version, has also entered this price range, further strengthening OPPO's competitiveness in the mid-range market.

It's noteworthy that Honor and Huawei haven't surpassed Xiaomi in this price bracket. Of course, due to the wide range of this tier, while models are categorized as mid-range, they also include standard versions and outdated models of flagship phones. If your budget exceeds 3,000 yuan, consider these options, as they were once flagship devices.

In conclusion, OPPO demonstrates immense strength in the mid-range market, leading the pack in the 2,000-4,000 yuan price range. Meanwhile, Huawei and Honor perform relatively poorly in this segment, failing to compete against Xiaomi's robust momentum.

Moving forward, the mid-range market will become even more competitive as brands prioritize value for money and innovation to capture the attention of consumers.