OnePlus Adjusts China Business Operations: Li Jie Takes Full Charge of Brand and Global Operations

OnePlus Adjusts China Business Operations: Li Jie Takes Full Charge of Brand and Global OperationsIT Home, September 20 - Lei Feng Wang reported this afternoon that OnePlus has undergone a recent business adjustment in China. Li Jie will now be responsible for OnePlus' overall brand, including product lines and global operations, while also continuing as the President of OnePlus China

OnePlus Adjusts China Business Operations: Li Jie Takes Full Charge of Brand and Global Operations

IT Home, September 20 - Lei Feng Wang reported this afternoon that OnePlus has undergone a recent business adjustment in China. Li Jie will now be responsible for OnePlus' overall brand, including product lines and global operations, while also continuing as the President of OnePlus China. His previous duties of managing operations and marketing within China have been assigned to others.

Li Jie has a long history with OPPO, spanning many years, and boasts substantial experience in product and strategic planning. He joined OPPO in 2010 and has since held various roles, including head of planning for the Find series, product roadmap planning, hardware strategy planning, and strategic planning and product roadmap development for OPPO China. In September 2021, Li Jie concurrently took on the role of head of user operations for OPPO China. On January 10, 2022, OnePlus founder Pete Lau announced Li Jie as the President of OnePlus China, overseeing all operations within the region.

This shift in responsibilities signifies that Li Jie will now fully manage all OnePlus markets, both in China and internationally, taking responsibility for the overall performance of OnePlus phones. The report suggests that this restructuring could have significant implications for OnePlus' future development. However, as of this publication, OnePlus has not yet responded to the news.

It remains to be seen how Li Jie's extensive experience and management skills from OPPO will contribute to expanding OnePlus' global footprint and further enhancing its brand recognition. This business adjustment has also sparked industry discussion as to whether it signals a change in OnePlus' overarching brand strategy. We will continue to monitor OnePlus' future developments and strategic moves.