The Era of Nokia Smartphones Officially Ends, HMD to Focus on its Own Brand

The Era of Nokia Smartphones Officially Ends, HMD to Focus on its Own BrandFast Technology, September 27 - According to HMD Global's website, Nokia smartphones are gradually being removed and will soon be completely discontinued. HMD will no longer produce Nokia smartphones in the future and will focus on building its own branded devices

The Era of Nokia Smartphones Officially Ends, HMD to Focus on its Own Brand

Fast Technology, September 27 - According to HMD Global's website, Nokia smartphones are gradually being removed and will soon be completely discontinued. HMD will no longer produce Nokia smartphones in the future and will focus on building its own branded devices. The era of Nokia smartphones has officially come to an end.

HMD is Europe's largest smart device manufacturer and the global licensee for the design, development, manufacturing, and sale of Nokia phones. Nokia products in recent years have all been developed by HMD. The company was founded by several former Nokia managers. In May 2016, HMD obtained the license for Nokia's phone and tablet brands, officially embarking on the "Nokia revival" journey.

Leveraging Nokia's brand effect, HMD achieved some success in the smartphone market. The return of classic Nokia feature phones, in particular, sparked nostalgia among consumers. For example, the Nokia 3210, which was re-released this year, is a classic feature phone equipped with a 2.4-inch IPS screen, a 1450mAh battery, built-in Himalaya and Migu Music apps, and supports Alipay payment. It retains the classic Snake game and was once a hot seller, with high demand.

However, in recent years, the smartphone market has become increasingly competitive. HMD lacks competitive advantages in terms of brand, product, and technology, making it difficult to achieve breakthroughs in the market. At the same time, HMD itself faces a transformation dilemma. After the Nokia brand license expires, it has to find a new path for development.

Ultimately, HMD chose to abandon the Nokia smartphone brand and focus on building its own branded devices. This means that we may never see a smartphone with the "Nokia" logo again.

HMD has also registered a Chinese official Weibo account, "HMD Global", and will launch HMD smartphones in China in the future. Nokia will continue to focus on the feature phone market and will continue to launch products based on classic feature phones to meet the needs of some users.

The end of the Nokia smartphone era also marks the official withdrawal of the former mobile phone king from the historical stage. Although the glory of Nokia smartphones is a thing of the past, its contributions and influence in the mobile communication field still deserve to be remembered.

HMD's future development path is fraught with challenges. Whether it can achieve success remains to be seen. But in any case, the departure of Nokia smartphones will be the end of an era.