Foldable Phones: Essential Gear for "Electrically-Nurtured Youth" in the New Era

Foldable Phones: Essential Gear for "Electrically-Nurtured Youth" in the New EraIn this fast-paced era, people use their phones to record every aspect of their lives, and foldable phones have become the "pocket camera" for countless girls to capture the world. JD

Foldable Phones: Essential Gear for "Electrically-Nurtured Youth" in the New Era

In this fast-paced era, people use their phones to record every aspect of their lives, and foldable phones have become the "pocket camera" for countless girls to capture the world. JD.com, as a bridge connecting phone manufacturers and consumers, understands user needs, leads the development of the mobile phone industry, pushes foldable phones to new heights, and creates a new trend of "electrically-nurtured life."

From "Blue Ocean" to "Mainstream," the Rise of Foldable Phones

In 2019, Samsung released the world's first foldable phone, Galaxy Fold, pioneering a new direction for the mobile phone industry. JD.com was the first to sell it, and it was sold out within 2 seconds. The Galaxy ZFlip, released the following year, was also a hit, selling out in a minute and a half. Brands like Huawei, Xiaomi, OPPO, and vivo quickly followed suit, making foldable phones a hot topic and sparking a technological competition among high-end brands.

A-Kuan, a JD.com procurement manager, and his team keenly observed that foldable phones would become one of the mainstream trends in the future of mobile phones. By analyzing JD.com sales data and user feedback, they discovered that female users were the main customer base for Flip foldable phones, as they valued product appearance and selfie effects. Business users, on the other hand, preferred Fold large foldables, but their thickness and creases affected the user experience.

A-Kuan relayed user needs to mobile phone manufacturers suggesting that Flip small foldables increase their external screen size for ease of selfies and makeup application by female users, while Fold large foldables should be optimized for thinness to meet the portability needs of business professionals.

Understanding Needs, Meeting Users' "Selfie" and "Portability" Needs

Flip small foldables, by adding an extra-large external screen, have achieved rear-facing selfie functionality, allowing users to enjoy the phone's best rear cameras and see the photo effects in real-time, enhancing the photography experience. In recent years, trendy elements like "Dopamine" and "Maillard" have merged with Flip small foldables, offering multi-angle free shooting, free hovering, larger front screens, and higher-resolution cameras, significantly improving user selfie capabilities and making them a close companion for young female users.

Simultaneously, Fold large foldables have been moving towards thinness, featuring crease-free designs to provide business professionals with an efficient and convenient mobile office experience.

Data Speaks, Foldable Phone Market Shows Rapid Growth

JD.com data reveals that the foldable phone market has seen growth exceeding 100% for several consecutive years, with a 50% year-on-year increase in the number of buyers in the first half of this year. This track has become a true "blue ocean."

Service Upgrades, Breaking Down Consumer Hesitation

Price has always been a barrier for consumers trying out foldable phones. JD.com launched services like "30-day worry-free trial" and "one-year unlimited screen break insurance," helping consumers overcome their hesitation to try new things and enhancing their shopping experience.

Additionally, JD.com recognizes that phones have become a social currency for today's youth. JD.com was the first to introduce "get ahead of the curve" purchase rights, allowing consumers to place orders while watching the launch event, fulfilling their desire to "show off their superiority" and creating a good start for new product sales.

Prices Gradually Dropping, Meeting the Needs of More People

From large folds, to small folds, to current tri-folds, the foldable phone market continues to evolve, injecting new vitality into the existing mobile phone market. JD.com, acting as a connector, helps mobile phone manufacturers fully explore the high-growth potential of foldable phones. It also caters to consumer needs for diversification and personalization through product feature feedback and brand collaboration.

Open the JD.com App and Discover the New Trend of "Electrically-Nurtured Life"

Open the JD.com app now and search for "Electrically-Nurtured Life New Trend" to access foldable phones and other tech-savvy items with just one click. Place an order and enjoy generous benefits like up to 24 installments with no interest, 180-day exchange and repair, and up to 2000 yuan trade-in subsidy. Join JD.com and become the "electrically-nurtured youth" of the new era, and experience the technological convenience brought by 3C digital products!