iPhone 16 Series Sales Are Slacking: Pro Models Lag Behind, Are Price Cuts Coming for Singles' Day?
iPhone 16 Series Sales Are Slacking: Pro Models Lag Behind, Are Price Cuts Coming for Singles' Day?The Apple iPhone 16 series officially went on sale on September 20th, and it's been two weeks since. Currently, the delivery time on Apple's official website has shortened again
iPhone 16 Series Sales Are Slacking: Pro Models Lag Behind, Are Price Cuts Coming for Singles' Day?
The Apple iPhone 16 series officially went on sale on September 20th, and it's been two weeks since. Currently, the delivery time on Apple's official website has shortened again. The standard iPhone 16 is now available for immediate purchase, while the iPhone 16 Pro series only requires a waiting period of 3 weeks. According to Apple's official website data, the iPhone 16 Pro can be shipped as early as October 23rd, while the iPhone 16 Pro Max's delivery time is between October 23rd and October 30th. This means that consumers only need to wait 3 to 4 weeks to get their new phones. In comparison, the waiting time for the iPhone 16 series is significantly shorter than last year's iPhone 15 series.
However, despite the shortened delivery times, analyst Ming-Chi Kuo's latest report reveals that the iPhone 16 series' pre-order sales in its first weekend were around 37 million units, representing a 12.7% year-on-year decrease from the iPhone 15 series. This data indicates that the iPhone 16 series' sales performance has not been ideal, with the high-end iPhone 16 Pro series performing particularly poorly.
Kuo points out that the iPhone 16 Pro series' shipment time is significantly lower than the previous generation, which is partly due to Apple's increased inventory. However, the primary reason is the lack of consumer demand. The reasons behind this include the iPhone 16 series failing to introduce any decisive innovative elements, sticking to the design style it has maintained for years. Additionally, the most important Apple smart features in this generation are unavailable in the China version, heavily dampening consumer enthusiasm for purchasing.
Given the above circumstances, it is anticipated that the iPhone 16 Pro series will experience price cuts during Singles' Day. Considering consumers can choose to wait for the more favorable pricing on the iPhone 16 Pro series during Singles' Day, consumers looking to purchase the Pro series might want to hold off for a while.
In summary, the iPhone 16 series' sales performance has fallen short of expectations, particularly the high-end Pro series. While official Apple data reflects a reduction in delivery time, analysts believe this cannot mask the fact that consumer demand is weak. Looking forward, the iPhone 16 series is expected to see price cuts during Singles' Day, so consumers interested in purchasing the Pro series might want to wait for Singles' Day deals.
Tag: Are iPhone Series Sales Slacking Pro Models Lag Behind
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