The Mystery of Android Flagship Sales: Standard Version Reigns Supreme, Why is Ultra Cold?

The Mystery of Android Flagship Sales: Standard Version Reigns Supreme, Why is Ultra Cold?Information shows that the vivo X200 series will be officially released on October 14th, and the OPPO Find X8 series will be released after October 20th. This means that the vivo X100 series and the OPPO Find X7 series are nearing the end of their lifecycles

The Mystery of Android Flagship Sales: Standard Version Reigns Supreme, Why is Ultra Cold?

Information shows that the vivo X200 series will be officially released on October 14th, and the OPPO Find X8 series will be released after October 20th. This means that the vivo X100 series and the OPPO Find X7 series are nearing the end of their lifecycles. Under these circumstances, industry insider "Wisdom Chip Guide" has provided sales figures for the vivo X100 series (including the vivo X100s series), the OPPO Find X7 series Standard, Pro, and Ultra versions, all based on the highest priced Ultra version as a reference.

Let's start with vivo. Data shows that the overall sales of the vivo X100 (vivo X100s) are 19.7 times that of the vivo X100 Ultra, and the vivo X100 Pro (vivo X100s Pro) is 5.9 times that of the vivo X100 Ultra. It can be seen that the sales of the standard version are far ahead of the Pro and Ultra versions.

Now let's look at OPPO. Data shows that the OPPO Find X7 series only has two models, and the sales of the OPPO Find X7 are 4.3 times that of the OPPO Find X7 Ultra. It's important to note that this is only a comparison of sales figures for different versions of the flagship series from vivo and OPPO, not a comparison between the sales of the vivo X100 series and the OPPO Find X7 series.

The data shows that both for vivo and OPPO, the best-selling flagship version is the standard version, with vivo's standard version having a significantly higher share than OPPO. The worst-selling versions are the Ultra versions, which have the highest positioning, followed by the Pro versions. This indicates that consumers are less receptive to these brands' higher-priced, higher-positioned models compared to the standard versions.

In fact, this issue is not unique to vivo and OPPO in the Android camp. Other brands also face similar problems. Models with higher positioning and prices often have the lowest sales, unlike Apple, where the highest priced iPhone Pro Max is the best-selling model. Therefore, this is a problem that the entire Android camp needs to face and address.

Only by doing so can the Android camp compete with Apple in the high-end market, otherwise, they will be unable to compete with the iPhone in the high-end market because they are simply not on the same level. Does everyone understand the implications?

1. Standard Version Leads in Sales: Price Advantage is Key

The data clearly shows that the Standard versions of the vivo X100 series and OPPO Find X7 series have achieved sales far exceeding those of the Pro and Ultra versions. The underlying reason for this lies in their price advantage. While the standard versions may have some configuration reductions, they still possess the performance and experience of mainstream flagships while being more affordable, making them easier for consumers to accept.

2. Ultra Version Sales Bottom Out: Double Pressure from Positioning and Price

The Ultra version, being the top-of-the-line model in the flagship series, often boasts the highest configuration and features, but also comes with the highest price tag. This double pressure from positioning and price discourages many potential buyers. Additionally, users don't necessarily have a strong need for some of the high-end features offered on the Ultra version, leading to poor sales.

3. Pro Version Sales in the Middle: Balancing Point of Configuration and Price

The Pro version falls between the Standard and Ultra versions, achieving a better balance between configuration and price. While it doesn't sell as well as the Standard version, it's more popular than the Ultra version, as it offers better performance and experience while being more reasonably priced.

4. Apple's Success Story: Different Strategies for the High-end Market

Apple's success story provides a stark contrast for the Android camp. The iPhone Pro Max, as Apple's flagship, possesses powerful performance and leading design, and despite a high price, it has gained market recognition and enjoys far-leading sales.

5. Android Requires Reflection: Lack of High-end Market Competitiveness

Apple's success in the high-end market is not accidental. It has excelled in product design, ecosystem building, brand image, and other aspects. However, the Android camp still has considerable room for improvement in these areas.

6. Summary: Android Flagships Need to Find a Balance

The sales data from vivo and OPPO highlights the need for Android flagships to find a balance between configuration, price, and positioning to achieve success in the high-end market.

On one hand, it's necessary to continue enhancing the cost-effectiveness of the Standard version to attract more consumers. On the other hand, there's a need to pay greater attention to the practical application scenarios of high-end features to make the Ultra version truly meet user needs, thereby boosting its sales.

Furthermore, the Android camp needs to strengthen brand building and improve the overall competitiveness of its products to compete with Apple in the high-end market.