Xiaomi 15 Series Launch Imminent, Wang Teng's "Be Discreet" T-Shirt Sparks Discussion

Xiaomi 15 Series Launch Imminent, Wang Teng's "Be Discreet" T-Shirt Sparks DiscussionYesterday morning, Wang Teng, Deputy General Manager of Xiaomi's China Market Department and General Manager of the Redmi brand, arrived at the office to find a T-shirt waiting for him. The shirt bore four large characters with profound meaning: "Be Discreet

Xiaomi 15 Series Launch Imminent, Wang Teng's "Be Discreet" T-Shirt Sparks Discussion

Yesterday morning, Wang Teng, Deputy General Manager of Xiaomi's China Market Department and General Manager of the Redmi brand, arrived at the office to find a T-shirt waiting for him. The shirt bore four large characters with profound meaning: "Be Discreet." Wang Teng posted a photo of the T-shirt on social media, asking his followers who had sent it. Clever netizens quickly guessed it was from Lao Wei (Wei Siqi), a Xiaomi phone product manager. This caught Wei Siqi by surprise, as he remarked, "How did you guess?"

The Xiaomi 15 series is about to be released, and Wei Siqi, concerned about Wang Teng's potential for revealing secrets, had sent him a "Be Discreet" T-shirt as a reminder. This action sparked a heated discussion online, with many people jokingly saying that Xiaomi's confidentiality measures are "watertight."

According to leaks, Xiaomi will hold a launch event for the Xiaomi 15 series at the end of this month. In addition to the Xiaomi 15 series smartphones, the event will also see the unveiling of the Xiaomi Pad 7 series, eSIM long-life watches, headphones, home appliance ecosystem products, and more. In recent years, Xiaomi has been continuously expanding its product line. Beyond smartphones, it has been actively entering the smart home, smart wearable, and other fields, striving to build a comprehensive ecosystem.

Back in August, Xiaomi founder Lei Jun revealed during a livestream that Xiaomi has a very strict confidentiality policy, and Wang Teng often faces fines for leaking information. This is not an empty rumor. Reports show that in April 2022, a user revealed that Wang Teng, then General Manager of Xiaomi's Henan branch, was found guilty of a level two information leak for revealing the release date of a new product. He was punished with a cancellation of his annual promotion and a deduction of performance bonuses.

Xiaomi's rigorous confidentiality policy has also sparked speculation from the outside world about its product development and marketing strategies. Some believe that this reflects Xiaomi's emphasis on product competitiveness and its pressure in dealing with market competition.

The "Be Discreet" T-shirt received by Wang Teng shows the strong culture of confidentiality within Xiaomi. However, the reason behind this might go beyond preventing product information leaks; it could be a strategy to better control the release rhythm of its products and build greater suspense and anticipation for its marketing efforts.

The release of the Xiaomi 15 series will not only test Xiaomi's strength in product development and technological innovation but will also be crucial for achieving a breakthrough in the next round of market competition. The "Be Discreet" T-shirt received by Wang Teng may also hint that Xiaomi will continue to maintain a low profile and welcome the new challenges with even greater "surprises."