iPhone 16 Series: Lower Sales? Don't Be Fooled by Appearances!

iPhone 16 Series: Lower Sales? Don't Be Fooled by Appearances!More importantly, Apple successfully topped the domestic mobile phone sales chart last week, securing a market share of over 25%, setting a new record for the brand in China. Notably, Vivo and Huawei have previously held the top spot, but their market share never exceeded 22%

iPhone 16 Series: Lower Sales? Don't Be Fooled by Appearances!

This year's iPhone 16 series seems to be lacking the usual buzz in the Chinese market. Many speculate that consumers have become accustomed to Apples annual updates, or that strong pre-launch campaigns for domestic flagships have stolen the spotlight. However, the reality is more nuanced. According to data provided by industry insider "Wisdom Chip Guide," the overall sales of the iPhone 16 series in China during its first four weeks of release were only 2% lower compared to the iPhone 15 series during the same period. While this decline may seem small, it masks a significant surge in sales for the iPhone 16 Pro series. In actuality, the iPhone 16 and iPhone 16 Plus experienced a decline in sales.

This data indicates that the iPhone 16 series is performing well in China, even exceeding expectations. The substantial increase in the Pro series market share translates into significantly higher profit margins. This might be exactly what Apple is aiming for, as the standard and Plus models are relatively lower priced, while the high-profit Pro series sales growth means a larger return on investment.

More importantly, Apple successfully topped the domestic mobile phone sales chart last week, securing a market share of over 25%, setting a new record for the brand in China. Notably, Vivo and Huawei have previously held the top spot, but their market share never exceeded 22%. This demonstrates the strong market potential of the iPhone 16 series and its advantageous position in future market competition.

As the Double Eleven shopping festival kicks off, various platforms are introducing massive subsidy programs. Meanwhile, the iPhone 15 series is also participating in promotional price reductions. These favorable measures are bound to further boost the sales of the iPhone 16 series.

However, the iPhone 16 series faces new challenges. The upcoming wave of domestic flagship releases will intensify competition. Vivo X200 series, OPPO Find X8 series, Xiaomi 15 series, Honor Magic7 series and many other domestic flagships are targeting the iPhone 16 series, undoubtedly leading to a new wave of market battles.

Despite the heightened competition, the iPhone 16 series boasts undeniable strength. Its powerful brand recognition, exceptional product performance, and robust ecosystem will serve as significant advantages. We believe that the iPhone 16 series, with its inherent strength, will maintain its strong market performance in the future.