Honor Magic7 Series Unveiled: Zhao Ming Discusses AI Technology, Pricing, and Market Competition

Honor Magic7 Series Unveiled: Zhao Ming Discusses AI Technology, Pricing, and Market CompetitionOn the evening of October 30th, Honor held the Honor Magic7 series flagship product launch conference in Shenzhen, officially launching the new flagship Honor Magic7 series smartphones. After the conference, IT Home participated in a media group interview with Zhao Ming, CEO of Honor Terminal Co

Honor Magic7 Series Unveiled: Zhao Ming Discusses AI Technology, Pricing, and Market Competition

On the evening of October 30th, Honor held the Honor Magic7 series flagship product launch conference in Shenzhen, officially launching the new flagship Honor Magic7 series smartphones. After the conference, IT Home participated in a media group interview with Zhao Ming, CEO of Honor Terminal Co., Ltd. In the interview, Zhao Ming and the attending media discussed in depth Honor's strategic thinking and insights on AI technology, product pricing, and market competition.

Maintaining Price Advantage, Innovative Responses to Cost Pressures

First, some media asked why the Honor Magic7 was able to maintain the same price as the previous generation while having a higher-configured chip. Zhao Ming stated that Honor has always insisted on providing the best products at the right price point. For example, the 16+512G Honor Magic6 standard edition was priced at 4,999 yuan, and the new generation Magic7 followed the same pricing strategy. This pricing strategy is based on Honor's in-depth understanding of consumer demand and psychological price points.

Meanwhile, Zhao Ming further explained that although the prices of components have increased significantly, Honor has addressed cost pressures through technological innovation and configuration optimization. For example, Honor introduced the NPU and GPU joint heterogeneous computing technology in the Magic7 for the first time, improving energy efficiency and processing power.

When questioned by the media about whether this involved "bearing some pressure," Zhao Ming replied, "Pressure needs to be borne, and consumers are under even more pressure than we are."

Honor GT as an Independent Product Line, Focusing on Young Users

At the launch event, Honor announced an important piece of information: Honor GT will become an independent product line, positioned as a "new performance technology series that understands young people better," and confirmed that the first product will be officially released by the end of the year.

During the interview, the media inquired about the development and strategic positioning of the GT series. Zhao Ming explained that only when Honor has sufficient technology and innovation spillover can it support a new series. The fast technology defined by Honor GT today has become possible. "Why did Huawei have Huawei and Honor as two brands back then? There was a certain spillover of foundation. Therefore, we say that we have core technology reserves that can confidently face the future," Zhao Ming said. In the future, we can apply and utilize many other applications and technologies from our laboratories in the fast technology to the new GT series, supporting the development of this series.

Regarding his expectations for the GT series, Zhao Ming noted that after Honor became independent, it became a full-channel brand, at one point ranking among the top brands in the industry. Therefore, Honor will patiently cultivate the new GT series for its future development and evolution. They will stick to their original intention, maintain their focus on the core target consumer group, deliver exceptional products, engage in effective and close communication with consumers, truly understand their needs, and develop products suited to them. They will take things step by step, with ample patience.

Differentiated Development of MagicOS and HarmonyOS

Next, when discussing the differentiated development of Honor and Huawei's operating systems, Zhao Ming pointed out that while Honor's MagicOS and Huawei's HarmonyOS stem from the same technological roots, their development directions and priorities have become increasingly distinct as they have evolved independently. Honor focuses more on building an AI kernel, while Huawei is addressing the ecosystem issues of existing operating systems.

Honor's Biggest Competitor is Itself, Continuous Innovation Earns Recognition

In terms of market competition, Zhao Ming stated that Honor's biggest competitor is itself. He emphasized that Honor has always been striving to prove its research and development capabilities and its commitment to continuous innovation. They aim to win consumer recognition by launching groundbreaking products. Zhao Ming mentioned that Honor's innovations in areas like silicon-carbon negative electrode batteries and eye protection are key to maintaining its competitive edge.

AI Technology Empowerment, YOYO Intelligent Body Brings New Experiences

In terms of new applications of AI technology, Zhao Ming showcased the self-driving capabilities of Honor's YOYO intelligent body. This technology can simulate user operations to complete complex tasks like ordering coffee. Honor places great emphasis on AI security. All biometric information is stored securely, and the YOYO intelligent body will not execute any actions without user authorization.

Straight Screens Become Mainstream, Honor Design Seeks to Meet User Needs

Furthermore, some media asked about some design aspects of the Honor Magic7 series. Previous flagship phones primarily used curved screens, but this year, the industry as a whole, including Honor, opted for straight screens or slightly curved screens. What led to this uniform choice across the board at the same point in time?

In response, Zhao Ming explained that this choice was largely driven by young people and their demands. In many scenarios, such as gaming, curved screens are less user-friendly, especially at the edges. However, the advantage of curved screens lies in their grip and feel, especially at the edges, where the bezels can be extremely narrow and the rounded edges create a smooth and comfortable fit for the hand. He further pointed out that Honor prioritizes meeting consumer needs in its designs. Whether curved or straight, Honor's focus is on providing a superior user experience. The design style of the Honor Magic7 series has been widely recognized, and Honor will continue to place design as a core aspect of its brand and product development.

Confident About the Future, Hoping Magic7 Becomes a Milestone

At the end of the interview, Zhao Ming expressed his strong belief in Honor's future. Honor will continue to innovate and make breakthroughs in AI technology, product design, and market competition to maintain its leading position in the fiercely competitive market. Zhao Ming also mentioned that Honor hopes the Magic7 series can become a milestone in Honor's history, similar to the Huawei Mate7, becoming a classic in the minds of consumers.