OnePlus 13 Sells Over 100,000 Units on First Day, Li Jie: Focus on User Needs, Not Spec Wars and Price-to-Performance!

OnePlus 13 Sells Over 100,000 Units on First Day, Li Jie: Focus on User Needs, Not Spec Wars and Price-to-Performance!On October 31st, OnePlus unveiled its new flagship, the OnePlus 13, in Beijing. This device, marking the 10th anniversary of the brand, boasts impressive performance and pricing

OnePlus 13 Sells Over 100,000 Units on First Day, Li Jie: Focus on User Needs, Not Spec Wars and Price-to-Performance!

On October 31st, OnePlus unveiled its new flagship, the OnePlus 13, in Beijing. This device, marking the 10th anniversary of the brand, boasts impressive performance and pricing. Following the launch, Li Jie, President of OnePlus China, participated in a media roundtable and shared insights into the creation of this new phone.

As one of the first phones to feature the Snapdragon 8 Gen 2 for Galaxy, the OnePlus 13 touts itself as "One Device, All Pro." Nevertheless, it faces inevitable comparisons with other similar products on the market. Li Jie emphasized that OnePlus focuses on user needs when developing its products. They prioritize solving real-world issues with innovative technologies, rather than simply stacking specifications for a pointless price-to-performance race.

He highlighted the Solar Display technology and Glove Touch control on the OnePlus 13, saying these features are designed to cater to unmet user requirements. The reception to these features at the launch was overwhelmingly positive.

Regarding the general price increase in Android flagship phones this year, Li Jie explained that the usage cycle of phones is lengthening, leading to less frequent upgrades. He believes that a higher price point (coupled with higher quality) can be considered as a form of value for money. "Let's focus on creating the best product possible first," he stated. With this approach, Li Jie emphasized that OnePlus has a reasonable and normal pricing strategy, rather than relying on extreme pricing tactics to drive market growth.

Regarding the issue of product price increases, Li Jie revealed several key factors contributing to the rising costs. Firstly, the cost of chip manufacturing processes has increased. He pointed out that the performance of the Snapdragon 8 Gen 2 for Galaxy is excellent, reflecting a boost in product capabilities and, consequently, cost. Secondly, the prices of memory and storage have also reached peak levels. These combined factors contribute to higher production costs. "This pressure is felt equally by all manufacturers," he said.

Concerning Double 11 promotions, Li Jie stated unequivocally, "The OnePlus 13 has just been released, and the price is already extremely appealing. We definitely won't be offering any Double 11 discounts, but we will be participating in user referral programs on e-commerce platforms."

As of press time, the OnePlus 13 first-day sales figures have been released. The device sold over 100,000 units within 30 minutes of its launch, setting a new record for OnePlus flagships. The two highest-spec versions accounted for nearly 80% of total sales, reaffirming Li Jie's statement: "A product that genuinely addresses user needs with careful development is bound to resonate with customers."