Xiaomi 15 Price Increase by 500 Yuan: Lei Jun: 3999 Yuan is a "Demon," We Strive for Premium Experience

Xiaomi 15 Price Increase by 500 Yuan: Lei Jun: 3999 Yuan is a "Demon," We Strive for Premium ExperienceTonight, Lei Jun addressed the price increase of the Xiaomi 15 during a livestream. He candidly admitted that 3999 yuan had been a "demon" for Xiaomi, as controlling the price at this level brought immense cost pressure and hindered their ability to invest in refinement

Xiaomi 15 Price Increase by 500 Yuan: Lei Jun: 3999 Yuan is a "Demon," We Strive for Premium Experience

Tonight, Lei Jun addressed the price increase of the Xiaomi 15 during a livestream. He candidly admitted that 3999 yuan had been a "demon" for Xiaomi, as controlling the price at this level brought immense cost pressure and hindered their ability to invest in refinement. He stated, This time, we invested a bit more in refinement because making high-end phones requires two things: First, high-end must be without weaknesses, and second, we need to move beyond simple parameter comparisons to focus on experience, feeling, and aesthetics.

Compared to the previous generation, the Xiaomi 15 directly increased its price by 500 yuan, starting at 4499 yuan. However, Xiaomi has removed the 8GB RAM version from the previous generation, making the starting price of the Xiaomi 14 (12GB+256GB) 4299 yuan. Therefore, the Xiaomi 15 is essentially only 300 yuan more expensive. This 300 yuan price increase is almost entirely consumed by the cost of the Snapdragon 8 Gen 2 for Galaxy chip alone.

The Xiaomi 15 boasts a significant improvement in build quality, featuring ultrasonic fingerprint recognition, leading to a substantial upgrade in user experience compared to its predecessor. Additionally, the Xiaomi 15 utilizes a customized TCL Huaxing M9 luminescent material and boasts industry-leading bezels, achieving a symmetrical four-sided narrow design.

By breaking free from the 3999 yuan starting price constraint, the Xiaomi 15 boasts a more comprehensive configuration, no longer requiring compromises due to cost limitations. This price increase signifies Xiaomis determination to solidify its position in the high-end market and provide users with an unparalleled experience.