iQOO 13: Focusing on the Screen Leads to Doubled Sales, the Market Speaks for Itself

iQOO 13: Focusing on the Screen Leads to Doubled Sales, the Market Speaks for ItselfiQOO 13's strategy this year can be described as "bold and decisive." Not only did they eliminate the Pro version, but they also made numerous compromises with one goal in mind: to amplify their strengths and deliver a truly enhanced user experience

iQOO 13: Focusing on the Screen Leads to Doubled Sales, the Market Speaks for Itself

iQOO 13's strategy this year can be described as "bold and decisive." Not only did they eliminate the Pro version, but they also made numerous compromises with one goal in mind: to amplify their strengths and deliver a truly enhanced user experience. While maintaining its powerful performance and gaming capabilities, iQOO 13 has placed its biggest emphasis on screen performance. This isn't just a daring attempt; it's a result of accurately identifying user needs.

Screen Upgrades, Visible Improvements

"The price of iQOO 13 is truly amazing! The phone is incredibly smooth and easy to use. I love it! The screen quality is excellent," shared a user on social media. Another user commented, "I was blown away by the screen the moment I saw it. It's incredibly fine. The phone's aspect ratio is also great for documents and games, the experience is fantastic."

These genuine user reviews all express admiration for the iQOO 13's screen.

It's important to remember that many users had previously expressed concerns about iQOO's screen. This is precisely why iQOO made the bold decision to achieve a breakthrough in screen technology.

The change brought by iQOO 13 has resulted in noticeable upgrades for users. The world-first BOE Q102K "Mount Everest" display delivers a comprehensive leap in brightness, power consumption, color, and longevity.

"Mount Everest" Display: A New Benchmark for Domestic Smartphone Screens

Numerous users have directly stated in their reviews, "It lives up to the name, 'Mount Everest Display.'" While they may not have provided detailed descriptions of the screen experience, these simple words are enough to illustrate their recognition of the iQOO 13 screen.

This BOE Q10 luminescent material screen is hailed as the best 2K domestic screen available, and its exceptional performance proves iQOO's commitment and strength in screen upgrades.

Focusing on Strengths, Sales Reach New Heights

Despite offering only one model, iQOO 13 has leveraged its excellent screen performance to maximize its existing brand strengths, such as performance and gaming experience. This has not only resulted in sales surpassing the combined total of the previous generation's two models but has also set a new record for the highest first-day sales in iQOO 13 brand history.

Market data undoubtedly serves as the best testament to iQOO 13's strategy. By focusing on user needs and relentlessly innovating within its areas of strength, iQOO 13 has demonstrated its brand confidence and capabilities through concrete actions.

Conclusion

iQOO 13's success is rooted in its keen understanding of user needs and its bold strategic decisions. While maintaining its performance and gaming experience advantages, it shifted its focus to screen upgrades and boldly adopted the world-first BOE Q102K "Mount Everest" display, ultimately earning market recognition and user acclaim.

This strategy's success serves as a model for other smartphone manufacturers: Focusing on strengths and continuously innovating are the keys to standing out in the fiercely competitive market.