Top 10 Global Smartphone Brands: Transsion Drops Out of Top 5, Lenovo Emerges, Huawei Ranks Tenth

Top 10 Global Smartphone Brands: Transsion Drops Out of Top 5, Lenovo Emerges, Huawei Ranks TenthMost data research companies, when releasing global phone reports, typically only publish the top five rankings, classifying other brands as "others." Therefore, we usually only know the top five brands globally, while the rankings of brands not listed are unknown

Top 10 Global Smartphone Brands: Transsion Drops Out of Top 5, Lenovo Emerges, Huawei Ranks Tenth

Most data research companies, when releasing global phone reports, typically only publish the top five rankings, classifying other brands as "others." Therefore, we usually only know the top five brands globally, while the rankings of brands not listed are unknown. However, there are exceptions. Some data companies provide more comprehensive rankings. For example, the global smartphone report for the third quarter released by analytics firm TechInsights lists the top 10 rankings, giving us a more comprehensive understanding of the major phone brands globally.

The ten global phone brands are: Samsung, Apple, Xiaomi, OPPO, vivo, Transsion, Lenovo (Motorola), Honor, Realme, and Huawei. The top five rankings are already well known, so we will focus on the bottom five brands today.

In this quarter, Transsion fell out of the top five, becoming the highest-ranked brand among the bottom five, but its sales declined year-on-year. Among the bottom five, Lenovo stands out as the biggest highlight, with a 26% year-on-year increase, ranking seventh globally. Surprisingly, Lenovo, which has performed poorly in the domestic market, has achieved such a significant achievement in overseas markets.

Another surprising brand is Huawei. Due to uncontrollable factors, Huawei's performance in overseas markets has been limited, leading to its current tenth ranking globally. However, as Huawei continues to grow in the domestic market, its global influence is expected to rise further in the future.

Looking at the bottom five brands, we see a clear polarization. The three brands, Transsion, Lenovo, and Realme, rely mainly on overseas markets, especially Transsion, which has almost no models on sale in the domestic market. The last two brands, Huawei and Honor, rely mainly on the domestic market, but Honor is developing rapidly in overseas markets, and re-entering the global top five may only be a matter of time.

Therefore, in the current environment, for a smartphone brand to enter the global top five, and for its quarterly shipments to exceed 25 million units, it must rely on the global market, namely, the domestic and overseas markets working together. Relying solely on a single market will make it very difficult to enter the global top five.

In conclusion, the global smartphone market is fiercely competitive, with brands constantly seeking breakthroughs and development. Transsion, Lenovo, and Realme, thanks to their outstanding performance in overseas markets, have successfully entered the global top ten. Huawei and Honor have achieved a leading advantage in the domestic market, and their global influence is expected to continue to grow in the future.