OPPO Makes Waves: Leading Southeast Asia Market, Self-Developed Chipsets Ready to Launch

OPPO Makes Waves: Leading Southeast Asia Market, Self-Developed Chipsets Ready to LaunchIn the third quarter of 2024, smartphone shipments in Southeast Asia grew by 15% year-over-year, reaching 25 million units, indicating strong demand for smartphones in the region. In this fiercely competitive market, OPPO secured a 21% market share with 5

OPPO Makes Waves: Leading Southeast Asia Market, Self-Developed Chipsets Ready to Launch

In the third quarter of 2024, smartphone shipments in Southeast Asia grew by 15% year-over-year, reaching 25 million units, indicating strong demand for smartphones in the region. In this fiercely competitive market, OPPO secured a 21% market share with 5.1 million units shipped, surpassing Samsung, the long-time market leader, to claim the top spot.

OPPO's success is largely attributed to the strong sales of its entry-level models, the A3x and A3. These phones have gained widespread recognition thanks to their excellent value for money and configurations that meet the needs of local consumers. Samsung followed closely behind with a 16% market share, ranking second. While it failed to maintain its market leadership, its performance in the high-end market remains strong. Transsion (TECNO), Xiaomi, and vivo secured the third, fourth, and fifth spots, respectively, with market shares of 16%, 15%, and 10%.

Beyond its breakthrough in the Southeast Asian market, OPPO has also made new progress in the development of its own chipsets. A blogger revealed that OPPO will launch a new chipset that will focus on everyday network experience, undoubtedly bringing smoother and more stable network performance to users.

OPPO's Zeku previously enjoyed high market attention and produced several impressive products. However, due to some uncontrollable factors, Zeku unfortunately disbanded. Nevertheless, OPPO has not given up on chip development and has been engaged in small chip research, including SUPERVOOCS power management chips, DisplayP2 screen chips, and more. This upcoming new chip will further enhance the network performance of OPPO smartphones, providing users with a superior experience.

Regarding the question of why phone manufacturers rarely use Unisoc processors, the blogger explained that while low-end phones utilize Unisoc processors, high-end models tend to favor self-developed solutions. Additionally, concerning the lack of imaging chips, the blogger pointed out that current processor-integrated ISPs are sufficiently powerful and can directly fulfill the needs of most users.

OPPO's determination in developing self-made small chips demonstrates its continuous progress in technology. By strengthening collaborations with upstream and downstream companies in the industry chain, OPPO continuously explores new growth points and business areas, further expanding its business scope and product line layout. The upgrade and breakthroughs in self-developed chips make new devices more stable in everyday use, giving users a unique selling point compared to competitors.

However, it's worth noting that market competition is extremely fierce, and most competitors are constantly improving themselves and even engaging in significant R&D, both in market deployment and self-developed small chips. These technologies are gradually becoming standard, no longer distinct selling points.

OPPO's achievement in leading the Southeast Asian smartphone market in the third quarter of 2024 fully reflects its strong technological prowess and brand influence. With the arrival of self-developed small chips, OPPO is bringing more excitement to users.