Xiaomi's Push into the High-End Market: MIXFlip Flies Off the Shelves, MIXFlip2 and 15Ultra Poised for Launch

Xiaomi's Push into the High-End Market: MIXFlip Flies Off the Shelves, MIXFlip2 and 15Ultra Poised for LaunchThis July, Xiaomi launched its first small folding phone, the Xiaomi MIXFlip. Priced at 5,999 yuan and up, this foldable phone garnered immediate market enthusiasm

Xiaomi's Push into the High-End Market: MIXFlip Flies Off the Shelves, MIXFlip2 and 15Ultra Poised for Launch

This July, Xiaomi launched its first small folding phone, the Xiaomi MIXFlip. Priced at 5,999 yuan and up, this foldable phone garnered immediate market enthusiasm. According to IT Home, Xiaomi has increased its inventory for the MIXFlip by 42% to 500,000 units. As of early November, sales have surpassed half of the post-increased inventory. Lu Weibing, Xiaomi's Partner, President, President of the International Department, and General Manager of Xiaomi Brand, also stated that the MIXFlip has been a "complete sellout" with a longer delivery cycle, and 32% of buyers were iPhone users switching brands, while 55% were female users. This undoubtedly reflects Xiaomi's success in pushing into the high-end market and further propels the brands upgrade.

The success of the Xiaomi MIXFlip is attributed to its excellent hardware configuration and design philosophy. The phone boasts a 4.01-inch deep-curved outer screen paired with a 6.86-inch inner screen, both supporting 1.5K resolution and 1600 nits of global brightness. Powered by the Snapdragon 8 Gen 3 processor, it features a 50MP Leica main camera plus a 50MP Leica floating telephoto lens, supporting multi-angle hover shooting, a built-in 32MP lens, a 4780mAh battery, and 67W wired fast charging.

Building upon the success of the MIXFlip, Xiaomi is actively preparing for its next-generation folding phone, the Xiaomi MIXFlip2. According to information from the GSMAIMEI database, the MIXFlip2 is expected to launch in May next year, with two known versions: 2505APX7BC for the Chinese market and 2505APX7BG for the international market. This new device is projected to be powered by the Qualcomm Snapdragon 8 Gen 4 processor, but other details remain undisclosed.

Beyond foldable phones, the ultra-high-end version of the Xiaomi 15 series, the Xiaomi 15 Ultra, is also attracting considerable attention. Blogger @DigitalChatStation has revealed that the Xiaomi 15 Ultra will feature a 50MP 23mm f/1.6x main camera with a physical focal length longer than the previous 8.7mm. It also boasts custom-designed hardware modules. The periscope telephoto lens is a 200MP 4.3 100mm f/2.6 with a 25mm physical focal length, slightly cropped. The 4.3 imaging size is around 1/1.5", and the 4.1 imaging uses the full native 1/1.4". Additionally, the phone will be equipped with a 50MP IMX858 medium telephoto lens, a 70mm 3X vertical solution with an f/1.8 aperture and a 11.51mm physical focal length, using the full 1/2.51" without cropping. Both telephoto lenses support telephoto macro photography, and there will be a new photography grip kit to further enhance the shooting experience.

Aside from imaging capabilities, the Xiaomi 15 Ultra is expected to feature a 2K resolution screen, a Snapdragon 8 Gen 2 for Galaxy processor, and a 6200mAh battery. The phone is anticipated to launch early next year, bringing consumers an entirely new flagship phone experience.

The success of the Xiaomi MIXFlip and the imminent launch of the MIXFlip2 and the 15Ultra showcase Xiaomis dedication and capability in entering the high-end market. As Xiaomi continues to strengthen its product quality and brand influence, it is poised to achieve greater success in the high-end market.