November 2023 China Low-to-Mid-Range Smartphone Sales Ranking Revealed: Honor, Xiaomi, vivo, and OPPO Dominate

November 2023 China Low-to-Mid-Range Smartphone Sales Ranking Revealed: Honor, Xiaomi, vivo, and OPPO DominateOn November 29th, following the release of October's China high-end and mid-to-high-end smartphone sales rankings by industry insider "Wisdom Chip Insider," the rankings for the low-to-mid-range market were published. The ranking divides the market into three price segments: 1500-2000, 1000-1500, and below 1000, clearly showcasing each brand's competitiveness in different price brackets

November 2023 China Low-to-Mid-Range Smartphone Sales Ranking Revealed: Honor, Xiaomi, vivo, and OPPO Dominate

On November 29th, following the release of October's China high-end and mid-to-high-end smartphone sales rankings by industry insider "Wisdom Chip Insider," the rankings for the low-to-mid-range market were published. The ranking divides the market into three price segments: 1500-2000, 1000-1500, and below 1000, clearly showcasing each brand's competitiveness in different price brackets. Let's delve into this data to gain insight into the competitive landscape of China's low-to-mid-range smartphone market.

1500-2000 Price Segment: Honor Takes the Lead, Xiaomi Close Behind

In the 1500-2000 segment, Honor secured first place with a significant advantage. This achievement is primarily attributed to the outstanding performance of the Honor X series. The Honor X50 series' sales surpassed 10 million units, a remarkable feat in the fiercely competitive smartphone market, demonstrating Honor's success in product strength and market strategy. Xiaomi followed closely in second place, with a stable market performance worth noting. OPPO and vivo ranked third and fourth respectively, showing relatively stable performance. Huawei came in fifth, while other brands and Apple trailed behind. The intense competition in this price segment highlights Honor's comprehensive strength in product design, marketing, and cost-effectiveness.

1000-1500 Price Segment: vivo's Surprise Victory, Huawei Hot on its Heels

The competitive landscape in the 1000-1500 segment presents a different picture. vivo unexpectedly secured first place, contradicting the common perception of vivo primarily relying on offline sales channels. This demonstrates its adjustments and breakthroughs in product layout and market expansion. Huawei closely followed in second place, showcasing its enduring competitiveness in the low-to-mid-range market. Honor, Xiaomi, and OPPO ranked third, fourth, and fifth respectively. Other brands and Apple again occupied the lower ranks. vivo's success in this price segment warrants further study of its strategies and product characteristics by other brands.

Below 1000 Price Segment: Xiaomi Redmi Reigns Supreme, Apple's Bottom Ranking Prompts Reflection

In the below 1000 segment, Xiaomi, with its Redmi series' cost-effectiveness, unsurprisingly secured first place. The Redmi series has always been known for its high cost-performance ratio, possessing strong competitiveness in this price bracket and becoming the preferred choice for many consumers. OPPO and vivo ranked second and third respectively, maintaining strong competitiveness in the sub-1000 market. Honor followed closely, while other brands and Huawei were fifth and sixth respectively, with Apple again at the bottom of the ranking.

It's noteworthy that Apple ranked last in all three price segments. This raises questions: Does Apple offer corresponding models in this price range? Or is its market strategy not focused on the low-to-mid-range market? Furthermore, Huawei's relatively limited product offerings in this segment reflect a strategy more geared towards the mid-to-high-end market. This leads to the low-to-mid-range market below 1000 being predominantly dominated by four major brands: Honor, vivo, Xiaomi, and OPPO. OPPO's relatively lower ranking indicates a need to further enhance its competitiveness in the sub-1000 market.

0-2000 Price Segment: Fierce Brand Competition, a Battle for the Market Base

The 0-2000 price range encompasses the three segments above, representing a significant portion of sales for many brands and the most fiercely competitive market segment the foundation of each brand's sales. This conclusion is strongly supported by data from the Top 10 single-product sales in China during week 45. This explains why many brands previously adopted a "quiet launch" strategy for new models in this price range but now hold high-profile launch events. This demonstrates the importance placed on the 0-2000 segment and foreshadows an increasingly intense competitive landscape in the future.

In conclusion, this low-to-mid-range smartphone sales ranking report provides valuable data for understanding the competitive landscape of the Chinese smartphone market. The four major brands Honor, Xiaomi, vivo, and OPPO demonstrate strong competitiveness across all price segments, capturing the majority market share. Other brands, particularly Apple and Huawei, need to adjust their strategies in response to market changes to remain successful in this dynamic and challenging market. Product cost-effectiveness, marketing strategies, and channel development will be key factors in future competition. The future will see intensified competition in the 0-2000 price segment, driving brands to continuously launch more innovative and competitive products, ultimately benefiting consumers.