Huawei Mate70 Series Storms to the Top: W49 Domestic Smartphone Market Share Analysis

Huawei Mate70 Series Storms to the Top: W49 Domestic Smartphone Market Share AnalysisLast week, the Huawei Mate70 series officially launched, and the market eagerly awaited its impact on the domestic smartphone landscape. The data now reveals the answer: Huawei's strong comeback has propelled it to the top

Huawei Mate70 Series Storms to the Top: W49 Domestic Smartphone Market Share Analysis

Last week, the Huawei Mate70 series officially launched, and the market eagerly awaited its impact on the domestic smartphone landscape. The data now reveals the answer: Huawei's strong comeback has propelled it to the top. Data from industry insider "RD Observation" shows that in W49 (December 2nd to December 8th), Huawei commanded a 25% market share, securing the number one position in the domestic smartphone market. This significant market performance fully reflects the explosive sales of the Huawei Mate70 series.

Following Huawei is Xiaomi, maintaining a 16.8% market share in second place thanks to the continued strong sales of the Redmi K80 series. Its market share wasn't significantly impacted by Huawei's resurgence, demonstrating Xiaomi's solid position and strong product competitiveness in the mid-to-low-end market.

Vivo, including its sub-brand iQOO, ranks third with a total market share of 15.1%. Vivo itself holds 11%, while iQOO contributes 4.1%. Notably, while the launch of the vivo S20 boosted sales somewhat, its overall market share slightly decreased by 0.1%. iQOO's new phone performance this week was weaker than the same period last year, resulting in a compressed market share. This indicates that the Vivo series still faces challenges in the high-end market and needs to further enhance its product competitiveness.

Honor takes fourth place with a 12.9% market share, down from last week. Apple follows in fifth place with a 12.2% market share, also showing a continued downward trend. The decline of Honor and Apple highlights the intense market competition and evolving consumer demands.

OPPO, including its sub-brand OnePlus, ranks sixth with a total market share of 11.8%. OPPO holds 11%, while OnePlus accounts for only 0.8%. Although the launch of the OPPO Reno13 series didn't deliver the expected strong boost, OPPO is actively seeking solutions to address market challenges. Despite the declining market shares of Honor and Apple, OPPO and OnePlus combined still failed to break into the top five, reflecting the current market pressure on OPPO.

Furthermore, Huawei Zhixuan holds a 1.4% market share, and Realme holds 0.8%, matching OnePlus, though industry insiders suggest Realme's actual sales may be slightly higher.

"RD Observation's" data also indicates a slight overall growth in the smartphone market last week. Huawei's top position is primarily attributed to the successful launch of the Mate70 series, with its strong product competitiveness and brand appeal driving a significant increase in market share.

This week's data reflects the intense competition in the current domestic smartphone market. The rapid pace of new product launches and the fierce competition have reached new heights. With the fourth quarter nearing its end, the final battle for the annual champion is expected to be fought between Huawei and Xiaomi. Vivo, having not achieved a weekly championship this quarter, has a lower likelihood of winning the annual title. Apple's final ranking is also unpredictable and requires continued monitoring of market trends.

In conclusion, the strong performance of the Huawei Mate70 series is undoubtedly the most noteworthy event in last week's domestic smartphone market. This not only brought significant market share growth for Huawei but also had a profound impact on the overall market landscape. Xiaomi maintains its position through its strength in the mid-to-low-end market, while Vivo, OPPO, Honor, and Apple face immense pressure from Huawei and other competitors, requiring proactive strategy adjustments to adapt to market changes. Competition in the domestic smartphone market will remain fierce in Q4, with the final market landscape still uncertain. Whether Huawei can sustain its leading advantage, whether Xiaomi can hold onto second place, and how other brands respond to the challenges will be key focal points in the future. This week's market data shows Huawei's dominance, secured by the Mate70 series, and the intense competition that characterizes the domestic market.