Meta announces testing of generative AI advertising tools
On Thursday, May 12th, local time, the parent company of social media Facebook, Meta, announced the start of testing advertising tools based on generative artificial intelligence.It is reported that these new advertising tools can create content such as image backgrounds and deformed text
On Thursday, May 12th, local time, the parent company of social media Facebook, Meta, announced the start of testing advertising tools based on generative artificial intelligence.
It is reported that these new advertising tools can create content such as image backgrounds and deformed text. Meta executives stated at a press conference in New York. The company plans to invite some advertisers to test these tools in the "testing environment" of the so-called artificial intelligence sandbox.
Meta executives declined to disclose how many advertisers could initially use the testing environment, only stating that this group was very small.
They said that Meta plans to provide access to artificial intelligence advertising tools to more advertisers in July this year and integrate some of these features into regular advertising products later this year.
This statement marks Meta's first attempt to launch a product using generative artificial intelligence technology. Generative artificial intelligence technology can generate new content such as prose, art, and software code by mining large amounts of data. Since the launch of ChatGPT, a chat robot, by Microsoft supported startup OpenAI last autumn, this technology has attracted interest and sparked an investment frenzy.
The day before Meta announced this news, its biggest competitor in the digital advertising field, Alphabet's Google, announced that it will begin integrating artificial intelligence technology into its search, email, and photo products. (Chen Chen)
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