Google's new generation AI model has just been released and plans to be applied to advertising business

On May 18th, internal documents showed that Google is working hard to quickly integrate the latest artificial intelligence technology into its core products and services. The company has approved the use of a large language model to promote generative artificial intelligence plans, which can be applied to advertising and assist YouTube creators

On May 18th, internal documents showed that Google is working hard to quickly integrate the latest artificial intelligence technology into its core products and services. The company has approved the use of a large language model to promote generative artificial intelligence plans, which can be applied to advertising and assist YouTube creators.

Last week, Google released its latest and most powerful large language model, PaLM2. The company utilizes a large amount of textual data to train PaLM2, enabling it to respond to problems and commands like humans. According to the documents, some teams within Google are planning to use PaLM2 driven tools to allow advertisers to generate their own media assets and provide YouTube creators with advice on video production.

In addition, Google is also testing the application of PaLM2 technology in YouTube youth content, such as titles and descriptions. For creators, Google is trying to provide five creative ideas for videos based on relevant themes to achieve better creative effects.

With the rapid spread of the artificial intelligence chat robot craze in the technology industry and the attraction of Wall Street's interest, technology giants such as Google, Microsoft, Meta, and Amazon are all vying to embed the most complex models into as many products as possible. Since the end of last year, Microsoft supported OpenAI has released ChatGPT, once again igniting a major battle in the field of internet search. In this competition, Google appears particularly urgent.

Google has experienced continuous and rapid expansion for nearly 20 years, but in recent quarters, its revenue growth has been sluggish and it has fallen into difficulties. Since last year, due to increasing concerns about economic recession, advertisers have been cutting their online marketing budgets, severely affecting Google, Facebook, and other companies. Taking Google as an example, the conversion rate of paid search ads in most industries has decreased this year.

According to the document, in addition to search, email, and spreadsheets, Google also plans to use generative artificial intelligence products to encourage customers to increase expenses, increase revenue, and improve profit margins. It is reported that the customer support strategy driven by artificial intelligence may cover over 100 Google products, including Google App Store, email, Android search, and Google Maps.

Chat robots can provide specific answers through simple and clear sentences, and allow customers to ask follow-up questions before recommending the most suitable advertising plan.

A Google spokesperson declined to comment.

Recently, Google has launched Google Duet and Chat Help, allowing people to use natural language to obtain answers to cloud related questions, such as how to use certain cloud services or features, or obtain detailed implementation plans for their projects.

It is reported that Google is also developing a product similar to StableDiffusion internally for image creation. The technology of StableDiffusion is similar to OpenAI's Dall-E, which can quickly generate various styles of images based on user text prompts.

Google's plan to push its latest artificial intelligence model into the advertising field is not surprising. Last week, Facebook's parent company Meta launched the Artificial Intelligence Sandbox, a "test playground" for advertisers to try new generative artificial intelligence advertising tools. The company also announced an update to MetaAdvantage, which is its automated tool and product portfolio that advertisers can use to enhance advertising effectiveness.

It is reported that on May 23rd, Google will launch new technologies for advertisers at its annual event Google MarketingLive. Although the company has not yet disclosed the details of which technologies it will release, it has clearly stated that artificial intelligence will be a central theme.

The website of the event states, "With our AI advertising solution, you can amplify your marketing expertise and achieve strong business results in today's constantly changing economic environment