Why do developed countries recognize Samsung smartphones, but their sales in the Chinese market have collapsed?
The proportion of face saving consumption in developed countries in Europe and America is far lower than that in China, as can be seen from the fact that many high-income groups in Europe and America purchase low-emission cars. European and American cultures, because they are mainstream cultures, do not have consumers like developing countries who believe that buying brands from developing countries means losing face
The proportion of face saving consumption in developed countries in Europe and America is far lower than that in China, as can be seen from the fact that many high-income groups in Europe and America purchase low-emission cars. European and American cultures, because they are mainstream cultures, do not have consumers like developing countries who believe that buying brands from developing countries means losing face. This is why brands from non European and American countries such as South Korea and China can also sell well in Europe and America, so it is normal for Samsung phones to sell well in developed countries.
Developing countries, like China, generally have face consumption issues, but in their eyes, South Korea is also a developed country, and consuming Korean brands also has face. Therefore, high-income groups in developing countries will also purchase Samsung phones.
Throughout the world in recent decades, the only major country that has rapidly risen in a short period of time is China. This rise has brought cultural confidence, which in turn has led to structural changes in brand cultural consumption. This is the real reason why Samsung phones were once popular in China but are now almost extinct, and it is also the underlying logic that the Chinese market is a unique presence for Samsung phones.
Just like many people attribute the success of a product to the product itself, what truly makes a product successful is the brand. The product is simple and visible, while the brand is complex and invisible. It is a complex system, where the product is the fact and the brand is the feeling.
Many people attribute the success of a company to factors such as products, technology, talent, and financial strength, but what truly makes a company great is not these tangible things, but the corporate culture of "virtual heads and brains". Believe me, even if I explain it this way, there are still over 90% of people who cannot understand or approve.
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