No wonder Huawei suddenly lowered prices and three major signals arrived when it had to ship 40 million mobile phones?

No wonder Huawei suddenly lowered prices and three major signals arrived when it had to ship 40 million mobile phones?

Since the resumption of normal release of Huawei's flagship smartphones in 2023, according to relevant reports, Huawei has raised its annual shipment target for smartphones to 40 million units. This is a very positive signal.

With the steady recovery of Huawei's mobile phone market performance, Internet Fish has noticed that Huawei launched its new flagship P60 series in March 2023, only two months after launching a major price reduction, which is truly rare. The specific price reduction amounts are 1000 yuan for P60Art and a maximum discount of 800 yuan for P60Pro.

Judging from Huawei's increase in mobile phone shipments and the sudden sharp price drop, it is no wonder that Huawei is shipping 40 million phones, and the sudden sharp price drop seems to have released three key signals.

Firstly, Huawei has announced an increase in annual mobile phone shipments from 37 million to 40 million units, indicating that Huawei has sufficient production capacity and is expanding production scale.

Meng Wanzhou, the new chairman on duty of Huawei, said that Huawei had passed the most difficult period. Moreover, according to Huawei's 5G communication business, orders in the international market are mostly seeking renewal, and foreign media have stated that Huawei's days are beginning to dawn.

Secondly, Huawei's release of mobile phone models such as MateX3, Changxiang 60, Nova10 series, and Changxiang 60Pro also proves this point. These models of mobile phones have relatively low prices, which can help Huawei expand its market share. In addition, these models of mobile phones also have a high cost-effectiveness, which can attract more consumers.

Huawei originally had a strong brand influence in the global market, and with the increase of Huawei's localization rate of mobile phones to over 90%, it means gradually opening up the domestic mobile phone supply chain.

Thirdly, Huawei's P60 series competes directly with the iPhone 14 series, with the same pricing positioning. Due to the decline in global smartphone sales, Apple has been unable to stand alone, cutting production plans, and even lowering prices for the new iPhone.

Therefore, the sudden price reduction of Huawei's P60 series is also in response to Apple's price reduction policy. At first glance, this measure has been successful due to the high number of bookings for Huawei's P60 series.

From this perspective, although other domestic brands have also attempted to enter the high-end market, they have not directly competed with Apple like Huawei. The Huawei P60 series is not worried about sales, as it has strong appeal and brand influence in the domestic high-end market.

In addition, Huawei's foldable screen phones have more than half of the market share in the domestic market, and the P60 series is a new product launched, so a sudden price reduction will inevitably attract a large number of consumers.

After all, Huawei's Mate series and P series are both flagship phones, and there are few cases of price reductions. However, in May, prices suddenly decreased, which is also one of the reasons why Huawei's P60 series is not worried about sales.

So based on Huawei's positive performance in the market since 2023, despite facing numerous pressures, Huawei is still able to maintain a stable development momentum.

Raising the shipment volume of mobile phones is just a signal that Huawei is moving towards higher goals. We have reason to believe that in the future, Huawei will continue to demonstrate strong strength and market competitiveness.

After all, based on the facts, Huawei not only withstood multiple crackdowns from the United States, but also promoted a comprehensive breakthrough in China's domestic supply chain under the influence of the "Huawei Core Break" incident. This also reflects the continuous improvement of the overall level of China's manufacturing industry.

At the same time, this also helps to reduce dependence on imported technology from China, providing a more stable foundation for the development of China's mobile phone industry. However, for Huawei, while its mobile phone business is steadily recovering, it also needs to pay more attention to intellectual property protection. What do you think of this? Welcome to like and share your views!